Archive for 'Marketing'
GM Launches 60-Day Satisfaction Guarantee
Posted on 10. Sep, 2009 by Josh Merva.
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DETROIT - General Motors announced today that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.
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Former VP says GM is lacking ‘Passion And Creativity’
Posted on 17. Jun, 2009 by Greg Tariff.
In a recent interview with Advertising Age the former General Motors VP of Marketing & Advertising, Mike Jackson, believes that GM’s culture is “so bureaucratic it stifles all passion and creativity”.
