Archive for 'Marketing'
For the first time in 35 years, BIGFOOT wears a bowtie.
Posted on 07. Jul, 2010 by Josh Merva.
The Original Monster Truck® will arrive at the 2010 Major League Baseball All-Star Game in style, wearing the body of a 2010 Chevrolet Silverado. The change is more than skin deep, as the MLB BIGFOOT also features a 540 cubic-inch Chevrolet V-8 and two-speed Powerglide transmission.
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New 2011 Heavy Duty Trucks Deliver Best-In-Class Diesel Torque And Horsepower
Posted on 10. Mar, 2010 by Josh Merva.
Chevrolet’s new 2011 Silverado 2500HD and 3500HD pickups deliver the segment’s best diesel power. Their new, optional 6.6L Duramax turbo-diesel V-8 is rated at 397 horsepower (296 kW) at 3,000 rpm and 765 lb.-ft. of torque (1,037 Nm) at 1,600 rpm – an improvement of 32 horsepower (24 kW) and 105 lb.-ft. of torque (142 Nm) over last year’s engine.
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Heinrich Chevrolet goes for Guinness World Record
Posted on 09. Mar, 2010 by Josh Merva.
Heinrich Chevrolet of Lockport, NY will be making a record attempt at the “World’s Largest Chevy Truck Parade” on March 28, 2010, and they need YOUR help! All you have to do is show up with your Chevrolet truck and be part of the cruise (and scarf down a hot dog or two). The event is free and for each person attending Heinrich Chevrolet will be donating $10 to the Niagara Hospice.
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GM renaming Service and Parts Operations to Customer Care and Aftersales
Posted on 08. Mar, 2010 by Josh Merva.
General Motors has recently announced that it will be changing the name used to describe the ACDelco, Goodwrench, and GM Performance Parts division. Formerly “Service and Parts Operation”, GM is changing the name to “Customer Care and Aftersales” to better reflect GM’s commitment to customer satisfaction.
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GM launches plant-city tour to showcase line-up, empower employees to promote new vehicles
Posted on 01. Mar, 2010 by Josh Merva.
General Motors announced today a program called the GM Vehicle Plant Tour that encourages employees across North America to help drive awareness and sales in their communities for GM’s latest vehicles.
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OnStar will offer Turn-by-Turn navigation to all subscribers on Black Friday- for free
Posted on 24. Nov, 2009 by Zane Merva.
Black Friday 2009 is just a few days away and OnStar is offering its subscribers a real bargain. All day Friday, folks who have an active OnStar subscription will be able to use the service’s Turn-By-Turn Navigation service- for free. While the service will be able to tell you the best way to get to [...]
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Buick LaCrosse, Chevy Malibu earn IIHS ‘Good’ Top Safety ratings
Posted on 18. Nov, 2009 by Zane Merva.
The all-new Buick LaCrosse and the Chevrolet Malibu received Top Safety Pick honors Wednesday from the Insurance Institute for Highway Safety
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GM Launches 60-Day Satisfaction Guarantee
Posted on 10. Sep, 2009 by Josh Merva.
DETROIT - General Motors announced today that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.
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Former VP says GM is lacking ‘Passion And Creativity’
Posted on 17. Jun, 2009 by Greg Tariff.
In a recent interview with Advertising Age the former General Motors VP of Marketing & Advertising, Mike Jackson, believes that GM’s culture is “so bureaucratic it stifles all passion and creativity”.
