GM Truck Owners Keep Their Pickups Longer than Ram and Ford's

Gorehamj · January 2, 2017

John Goreham
Contributing Writer, GM-Trucks.com
1-2-2017

The publication iSeeCars.com recently did a study of 2.5 million auto sales transactions. The intent was to derive a list, in order, of vehicles which owners keep longer than ten years. The publication then ranked the vehicles by the percentage that owners did keep their vehicle longer than a decade. In the pickup truck section, the GMC Canyon and Chevy Colorado, and the Silverado and Sierra all finished higher than the RAM and Ford offerings. In fact, no Fords made the top ten models.

It should be noted, that the Canyon and Colorado have not been around ten years in the current form they now have. They were just introduced a couple years back after being off the market for a bit. However, the Sierra and Silverado have been long-term models.

We will leave the commentary now, but will offer you the following screen-shot showing the full listing of the top ten trucks that people keep longer than ten years:

Driver72 · January 2, 2017

I'm not sure how positive of a report this is from an economy point of view for the sales of trucks.

Honestly from a business/economy point of view, the more people AREN'T loyal to keeping their trucks for many years, the better sales.

Notice Ford is not even in the top 10, yet it's the best selling vehicle in the U.S.

It's like Apple who comes out with a new iPhone every 9-12 months, they WANT you to dump your old iPhone and get a new one.

Business would stink for them if everyone that bought an iPhone kept it for 3-4 years before upgrading.

The top trucks are the japanese brands, all of which don't change their trucks that often and don't have nearly as good as sales, but these japanese brands don't rely on their truck sales for their majority of profits, they'd easily succeed without the truck sales.

Ford, GM, and Dodge would all be in a world of hurt without their truck sales. Again, so from that point of view, GM financially would benefit if their truck owners swapped out and got newer trucks as often as Ford truck owners do.

barry G · January 3, 2017

Given what does real work, and what pulls into a dunkin' donuts easier to strain the wrist for a sip...

that is impressive by GM.

I doubt a honda ridgeline breaking in half is going to get a frame weld and 12 inch lift kit and 1200 foot pound upgrade after 567,473 miles.

you know what I did by accident?

I left a 12 inch ice and rain storm in the back of the truck.

each shovel full was sopping wet, not draining outside... way more than 500 pounds. The plastic version could not pick up a whole scoop without bending. I was driving around with that n the back and thought nothing of it. Truck did not even droop.

No power change, no loss.

Maybe defining truck should start with a five foot 9 actual laborer.