Executive Editor / Publisher, GM-Trucks.com
FCA was ready to use multiple commercial spots during this year's Super Bowl to promote the heck out of the all new 2019 RAM. Instead, it has ignited a firestorm over the use of a speech by Martin Luther King, Jr as the background track in a commercial to sell trucks.
The NY Daily News says "Dodge’s Super Bowl ad distorts MLK’s message of service to sell trucks"
Business Insider's headline reads: People hate Dodge Ram's Super Bowl ad, which uses a Martin Luther King speech to sell trucks
The New York Times: Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized
ABC News Just Put Up An Article From The Associated Press: Ram truck ad using MLK speech draws backlash
A topic discussing this ad on r/Politics on Reddit shows that some people are very outraged.
- I got excited to hear mlk. I was not thrilled it about the selling trucks thing. Terrible idea. - /u/Pm_me_hot_sauce_pics
- Tried sending Dodge an e-mail of my disgust but their server must have crashed. I sure hope thousands of others had the same intent. - /u/seness
- I wanted to ****ing spit at my TV over this shit. There is no American for whom it would be more offensive to use to sell a product with than Dr. King. - /u/RussianTrollHunter
- This just in: corporate America doesn't and never will give a shit about civil rights, truth, or justice. Unless of course that somehow involves you paying them on a generous bi-weekly basis 3/4 of your paycheck, then they'll totally pretend to give a shit about civil society. - /u/Adwokat_Diabla
Watch the ad and see the controversy for yourself. Than let us know what you think below.
Although this ad is getting all of the attention, it wasn't the only ad RAM showed during the Super Bowl. Here's two more that are not getting any flack.....yet.
And the most popular...
General Motors on the other hand, didn't run a Super Bowl ad this year for the 2019 Silverado.
So, what do you think? Did RAM step in it? Or is this all overblown?
Contributing Writer, GM-Trucks.com
General Motors announced today it will build the new 3.0-liter Duramax diesel engine in Flint Michigan. The company will invest $263 million to prepare the line for the new engine build. Flint Engine, as the plant is called, presently builds small four-cylinder gasoline engines for GM vehicles, but has produced Duramax engines in the past.
“The next-generation Silverado builds on the success of our current models, many of which are produced here in Flint. We are proud to expand the industry-leading diesel portfolio here in Vehicle City,” said John Urbanic, Flint Engine Operations plant manager.
The 2.8-liter Duramax engine that GM uses in the Colorado and Canyon are built in Rayong, Thailand. This new move by GM to bring the Durmax production stateside and invest heavily in a plant to build the engine, leads us to speculate that the 3.0-liter engine will likely be used in more vehicles than just the Silverado. The GMC Sierra will get the engine, and possibly GM’s large SUVs. It may even supplant the 2.8-liter engine now used in the Colorado and Canyon at some future point.
Contributing Writer, GM-Trucks.com
The Chevrolet Colorado ZR2 has earned Cars.com's Pickup Truck of 2018 Award. The Colorado was joined by the Silverado 3500 HD as a nominee. Mark Williams of Cars.com in his write up of the ZR2’s win said the ZR2 is, “…the most distinctive vehicle that's come along in years.” Williams went on to say that besides its off-road capabilities, Cars.com testers were also impressed with, “…how well it does standard pickup truck work, like hauling 1,200 pounds or more of payload in the bed or towing a 5,000-pound trailer off the bumper." That must be one heck of a bumper! We typically tow using the trailer hitch, but that's just us being silly.
Paul Edwards, U.S. Vice President, Chevrolet Marketing, commented on the win by the ZR2, saying “…ZR2 builds on the boldness of the Colorado program. Our midsize truck line has defied naysayers by selling more than 300,000 trucks in three years, and ZR2 adds forward-looking technology and innovation to the recipe to reach an entirely new group of off-road enthusiast customers.” By “Naysayers”, Edwards is referring to the knuckleheads at RAM and Ford who have sat out the midsize truck explosion for the past half-decade, missing out on literally millions of vehicle sales as a result of that poor planning.
Image Note: Mark Williams (left) presents the Cars.com award to Chevy's Global Communications Executive Director, Joe Jacuzzi.
Hey Everyone. I’ve been looking at buying a diesel 6.6 L duramax denali GMC automatic transmission. Both of the 2014 models in separate cities I’ve looked over have two, 3/8 or 1/2 inch holes drilled on the left side of the steering wheel in the dash. I can tell these are not manufacturer drilled, and was wondering why I have seen this on that model twice. At first I thought to mount the trailer brake controller, but the holes are way bigger than necessary for screw mounting. The holes are big enough they are very noticeable, an ink pen could easily pass through. So question 1: why drill these two holes? Both models I’ve looked at have a trailer towing feature engaged by pushing the end of the shifter on the right side of steering wheel inwards. Would that not mean this model also comes equipped with trailer brake controller? I’m concerned the previous owners removed something I will need for trailer towing or some other feature of interest. I can see the gooseneck mount, or trailer hitch and the 7 way round plug, so I’m baffled on why these holes are there in the dash. Thanks in advance.
Ford Drops First-Ever F-150 Diesel – Targets 30 MPG & Class-Leading Towing - Video, Images, Specs, TimingBy Gorehamj
Contributing Writer, GM-Trucks.com
Ford announced a sixth engine option for the F-150 line this week. The new engine is a 3.0-liter, V6 “Power Stroke” turbo diesel. The new engine will produce its peak torque of 440 ft-lbs at 1,750 RPM. To make the most of that twist, Ford has mated it to a diesel-specific SelectShift 10-speed automatic transmission which can shift non-sequentially. In other words, it can skip over gears to find the right one for the circumstances. Ford’s aim is to produce the best towing combination in the F-150’s class in terms of efficiency and drivability.
“For every truck owner who wants strong fuel economy while they tow and haul, we offer a new 3.0-liter Power Stroke V6 engine that dreams are made of,” said Dave Filipe, vice president global powertrain engineering. “The more you tow and the longer you haul, the more you’ll appreciate its class-leading towing and payload capacity and how efficient it is at the pump.”
The new 3-liter Power Stroke diesel has just 250 hp, but will be able to tow up to 11,400 pounds and has a 2,020-pound payload capacity. Ford says this combination makes the new F-150 the best-in-class hauler. Going further, Ford says that this new drivetrain will be the best hauler in the most severe conditions. Rather than an electric cooling fan, Ford has opted for a premium mechanical engine-driven fan plus dual radiator shutters for improved high temperature, high-altitude performance. “We know that competing diesels with electric cooling fans have to dial back on power under extreme heat and altitude, so we decided on a viscous-controlled mechanical fan that has the capacity to move much more air across the radiator and intercooler in extreme conditions,” said David Ives, Ford diesel engine technical specialist. “This gives F-150 Power Stroke owners more power and more passing capability in harsh conditions.” Ford says that in moderate driving and towing conditions, the F-150 engine control system will back off the fan load through a viscous coupler and close the radiator shutters for improved aerodynamic efficiency and reduced parasitic engine loss.
Ford’s extensive experience with boosted engines shows in the new engine’s design. With a focus on reducing turbo lag, Ford incorporated a high-efficiency variable-geometry turbocharger. Fuel injection is via a common-rail fuel injection system with a 29,000 pounds per square inch injection calibration. Ford promises smoother, quieter operation and reduced emissions. Borrowing from the new 2.7-liter turbocharged gasoline engine in its trucks, the new Ford V6 diesel uses a compacted-graphite iron block material and has a forged-steel crank. Other features of the new engine include dual fuel filters, a cast-aluminum oil pan, and a two-stage oil pump.
Ford says the new 3-liter turbodiesel F-150 can be ordered in either rear-wheel drive or 4X4 in the following configurations starting this month:
- 2018 F-150 Lariat, King Ranch and Platinum edition SuperCrew trucks with either a 5.5-foot or 6.5-foot bed configuration, and SuperCab trucks with a 6.5-foot bed configuration.
Commercial Fleet Customers:
- All F-150 trim levels with SuperCrew 5.5-foot or 6.5-foot bed configurations and SuperCab trucks with a 6.5 foot bed.
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