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Ford Ranger Returns in 2019, Bronco in 2020

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#1 Gorehamj

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Posted 09 January 2017 - 09:42 AM

John Goreham
Contributing Writer, GM-Trucks.com
1-9-2017

Ford announced today that the Ranger midsize pickup truck will return for model year 2019. That means that the Ranger is about two full years away from being available for sale.  Along with this news, Ford announced a rugged new Broco midsize SUV.  Ford made this statement on the Bronco:

 - “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.” Interestingly, Ford also had a lot to say about the exact opposite; vehicle and transportation solutions for people who want to be driven about in autonomous EVs.  

 

Ford was very clear that its Bronco and Ranger would all be built in the U.S. at its plants in Wayne, Michigan.

 

We are presently searching for official images of the Ranger and Bronco and will add them to the story as they are available.  



#2 half cab

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Posted 09 January 2017 - 02:23 PM

GM bring back the big Blazer! 2 doors only pleze

#3 barry G

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Posted 09 January 2017 - 03:27 PM

that is a welcome truck.

I treat fullsize like some do the S10 or rangers.

 

I think it is height related, as they are not exactly hypermilers.

Smaller parking or something.


 
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#4 Colossus

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Posted 09 January 2017 - 07:39 PM

Gene-  You have a big blazer.  It's called a Tahoe.  Just put a lift on it, ignore the fact it has 2 extra doors, and be done with it.  The fact of the matter is that the 2-door didn't sell well back in the 90s which is why it was discontinued.  What makes you think the market has changed to where a 2-Door full sized blazer, aka Tahoe minus 2 doors, would be worth the tens of millions of dollars it would cost to re-tool a plant and engineer the stuff to produce them?  I don't see the popularity being out there.  Especially if Ford is going to release a Bronco for a few years.  Those who want a 2 door large SUV will get the Bronco and by the time the Tahoe 2-door was released, the popularity for it will have diminished big time.  Crapota had the very nice FJ reboot for a few years.  it was great, but the popularity waned and sales numbers dropped.  They stopped production.  Same thing will happen to the Bronco.  It's just not a good revenue generating model.   Go get a 94 2-Door full sized blazer, refurb it and there ya go.  A rock solid vehicle. 


Edited by Colossus, 09 January 2017 - 07:39 PM.

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#5 unit731

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Posted 09 January 2017 - 07:44 PM

There is nobody at Ford today that remembers the original Bronco.

 

So probably another ordinary SUV added to an overextended market.


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#6 diyer2

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Posted 09 January 2017 - 07:52 PM

Another Ferd post John. Really!  :throwup:


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#7 Chris

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Posted 09 January 2017 - 07:54 PM

If it is off road oriented like the raptor it will sell, but it wouldn't be worth all the tooling, at least the raptor starts as an f150 cab and frame

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#8 09LowesSilverado

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Posted 09 January 2017 - 10:27 PM

John Goreham
Contributing Writer, GM-Trucks.com
1-9-2017

Ford announced today that the Ranger midsize pickup truck will return for model year 2019. That means that the Ranger is about two full years away from being available for sale.  Along with this news, Ford announced a rugged new Broco midsize SUV.  Ford made this statement on the Bronco:

 - “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an unaffordable, barely functional, fragile and unmaneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.” Interestingly, Ford also had a lot to say about the exact opposite; vehicle and transportation solutions for people who want to be driven about in autonomous EVs.  

 

Ford was very clear that its Bronco and Ranger would all be built in the U.S. at its plants in Wayne, Michigan.

 

We are presently searching for official images of the Ranger and Bronco and will add them to the story as they are available.  

 

Fixed that for you; I bet Ford will nerf the crap out of the Ranger, so that they "Don't Cannibalize Sales of the F150"


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