Contributing Writer, GM-Trucks.com
In a hopeful sign for Chevy's non-pickup truck sales, the all-new Equinox has leaped forward in sales. One year ago, the Equinox was selling at a rate of about 15,000 units per month. That is a lot of crossovers, but not relative to the potential size a hit would have earned. The Rogue, CR-V and RAV4 were selling at more than double that rate.
For August, the Equinox jumped 84% in sales versus the old model on sale last August. With 28,245 sold, the Equinox topped the Ford Escape's 23,631 units sold. It is not hard to figure out where the Escape's 5,000 less units went.
The Equinox looks even better when one considers the slowing sales of the all-new Honda CR-V, the former sales leader of this important segment. The CR-V sold "only" 30,960 units in August, down about 6,000 from last August. The General has a tough hill to climb to pass the current sales leader, the Toyota RAV4 which sold over 43,000 units in August. Unless you consider that GM also sold about 9,000 GMC Terrains in the month.