Executive Editor / Publisher, GM-Trucks.com
FCA was ready to use multiple commercial spots during this year's Super Bowl to promote the heck out of the all new 2019 RAM. Instead, it has ignited a firestorm over the use of a speech by Martin Luther King, Jr as the background track in a commercial to sell trucks.
The NY Daily News says "Dodge’s Super Bowl ad distorts MLK’s message of service to sell trucks"
Business Insider's headline reads: People hate Dodge Ram's Super Bowl ad, which uses a Martin Luther King speech to sell trucks
The New York Times: Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized
ABC News Just Put Up An Article From The Associated Press: Ram truck ad using MLK speech draws backlash
A topic discussing this ad on r/Politics on Reddit shows that some people are very outraged.
- I got excited to hear mlk. I was not thrilled it about the selling trucks thing. Terrible idea. - /u/Pm_me_hot_sauce_pics
- Tried sending Dodge an e-mail of my disgust but their server must have crashed. I sure hope thousands of others had the same intent. - /u/seness
- I wanted to ****ing spit at my TV over this shit. There is no American for whom it would be more offensive to use to sell a product with than Dr. King. - /u/RussianTrollHunter
- This just in: corporate America doesn't and never will give a shit about civil rights, truth, or justice. Unless of course that somehow involves you paying them on a generous bi-weekly basis 3/4 of your paycheck, then they'll totally pretend to give a shit about civil society. - /u/Adwokat_Diabla
Watch the ad and see the controversy for yourself. Than let us know what you think below.
Although this ad is getting all of the attention, it wasn't the only ad RAM showed during the Super Bowl. Here's two more that are not getting any flack.....yet.
And the most popular...
General Motors on the other hand, didn't run a Super Bowl ad this year for the 2019 Silverado.
So, what do you think? Did RAM step in it? Or is this all overblown?
Contributing Writer, GM-Trucks.com
The information Ram put out for the new 1500 is extremely detailed. Almost overly so. We scoured the available information on the new Ram 1500’s drivetrain and running gear and created a sort of highlight reel on just that tipic for readers to scan. Here is what we found:
- V6 “Pentastar” has 305 horsepower and 269 lb.-ft. of torque.
- V8 “Hemi” has 395 horsepower and 410 lb.-ft. of torque
- eTorque mild hybrid system standard on second generation 3.6-liter Pentastar V-6 and optional on 5.7-liter HEMI® V-8 engines. eTorque combines a belt-drive motor generator unit with 48-volt battery pack to enable start/stop function, short-term torque assist and brake energy regeneration and adds up to 90 lb.-ft. of torque to the 3.6-liter Pentastar V-6 and up to 130 lb.-ft. to the 5.7-liter HEMI V-8. The eTorque unit also recaptures energy during deceleration and braking to feed charge to the battery pack.
- V8’s Fuel Saver Technology (cylinder deactivation). The engine control computer turns off fuel and spark, and closes the intake and exhaust valves on four of the engine’s eight cylinders during light load operation, such as highway cruising when full power is not needed.
- For the 2019 model year, the Interactive Deceleration Fuel Shut Off (iDFSO) feature that pauses fuel flow to the engine cylinders when the vehicle is decelerating is improved to be active in third gear and higher.
- The HEMI V-8 in the 2019 Ram 1500 benefits from a new 850-watt electric cooling fan using Pulse Width Modulation to tailor the fan’s energy draw to the cooling demand. Eliminating the traditional fan blade mounted to the front of the engine helps improve fuel economy by reducing parasitic losses and fan noise.
- Every 2019 Ram 1500 is equipped with a fully electronic TorqueFlite eight-speed automatic transmission with a wide spread of gear ratios that keeps engine rpm in the right range for the task – whether putting in a full day of off-road work or highway cruising. Trucks equipped with the 3.6-liter Pentastar V-6 use an FCA-produced TorqueFlite 850RE transmission. The 5.7-liter HEMI V-8 uses an upgraded TorqueFlite 8HP75 transmission. Both transmissions use a new generation of computer controllers that process data faster and coordinate transmission operation with the eTorque mild hybrid system. There are more than 40 individual shift maps to optimize shift changes and points for fuel economy, performance and drivability.
Transfer Cases, Axles, 4X4 Gear and Such
- Upgraded for 2019 BorgWarner 48-12 for part-time 4WD operation with Hi and Low ranges; and the BorgWarner 48-11 for on-demand 4WD are available in the 2019 Ram 1500. Both transfer cases engage via a push-button control center-mounted underneath the rotary gear selector on the instrument panel.
- Three final drive ratios are available on 2WD and 4WD models – 3.21, 3.55 and 3.92. Each combination is available with a traditional open or limited-slip differential, which automatically divides torque among the rear wheels to maximize traction available at each wheel.
- New for 2019 is an electronic locking differential, available on 4WD trucks with the 3.21 and 3.55 final drive ratio and lifted suspension, and 2WD and 4WD trucks with the 3.92 ratio with the base or lifted suspension (Rebel and 4x4 Off-road Package). The electronic system gives the driver the ability to lock or unlock the differential on demand, providing maximum traction to the vehicle when needed.
- Also new for 2019 is a Max Tow Package, an option with the 3.92 final drive ratio offering up to 12,750 pounds of towing capability. The Max Tow Package is based around a Dana Super 60 center section and open differential with a 256-millimeter gear set, and uses 35-spline axle shafts. It is available on 2WD trucks powered by the 5.7-liter HEMI V-8 with eTorque.
Drivetrain Electronic Gadgets
- Heat exchanger system now includes industry-first thermal axle to quickly warm rear axle gear oil, maximizing axle during warm-up
- Hill-descent Control
- AdaptAdaptive Cruise Control with Stop, Go and Hold
- Ready Alert Braking and Trailer-sway Damping control
- LaneSense Lane Departure Warning-Plus alerts and assist the driver with corrective action
- ParkSense Parallel/Perpendicular Park and Hill-start Assist uses ultrasonic sensors to help the driver perform technical maneuvers
Executive Editor / Publisher, GM-Trucks.com
Earlier today, Fiat-Chrysler introduced their new 2019 RAM 1500 Pickup. We have more on the all new RAM here, but one thing caught our eye and we wanted to talk about it right away. The 2019 RAM's optional 12-inch Uconnect infotainment system.
We were all happy that Chevrolet upgraded the interface of the MyLink System for the 2019 Silverado. That said, the brand didn't upgrade the screen or make it any larger than the last generation. To be fair, 8-inches is right in line with the market as it sits today. Ford certainly didn't offer anything larger, so Chevy apparently didn't see the need to go bigger or better with MyLink for the next generation Silverado. That might not have been a great idea.
The new (and highly optional) UConnect seems like it was plucked straight from a Tesla. In comparison, 2019 MyLink looks like it was pulled from a Step 2 Playset Manual. Take a look for yourself.
2019 RAM 12-inch UConnect vs 2019 Silverado MyLink
2019 RAM Uconnect 12 inch vs 8.4 inch
2019 RAM Uconnect 12 inch Interface
Of course, we've yet to actually use this new 12-inch system but we've been impressed with RAM's smaller 8.4-inch screen and interface for some time. What do you think? Does the 2019 Silverado have enough with an 8-inch MyLink System or does the 2019 RAM blow it away?
Contributing Writer, GM-Trucks.com
Ram launched its new 1500 today at the Detroit Auto show. Highlights of the launch include a new eTorque mild hybrid system that increases payload by 22% and towing capability by 20% due to its significant torque increases at low RPM.
The New Ram also has a class-leading infotainment setup that takes FCA’s already popular UConnect system to a place no other truck seems to be in terms of size. The new Ram also has revised air suspension options, more high strength steel in its frame and other key areas which brings down weight, and is longer, wider and more aerodynamic than the outgoing model.
Does the new Ram sound to you in some ways like the new Silverado? If so, watch the launch video and it will sound even more similar since its launch host also has a foreign accent, just like the two hosts of the Silverado launch event! Rule Britannia!
“The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment with strength, durability, technology and efficiency,” said Mike Manley, Head of Ram Brand. “The Ram 1500 offers truck buyers leading-edge innovation with 225 pounds of weight reduction, 12,750 pounds of towing capability, a stunning Uconnect 12-inch touchscreen display and active systems that improve fuel efficiency and assist drivers. The Ram 1500 stands out as the benchmark in a very competitive segment.”
The new Ram has many other interesting tidbits added. Ram says there are now 100 safety features to bore you. One plus of the new mild hybrid system is that when the truck shuts off (yup, stop-start), the new system is what powers the re-start. The parking brake is now electronic. There is a new 4X4 off-road package with cool stuff.
Both Ford and GM are bragging that their new diesel engines now to Ram’s. However, Ram made sure to point out that its 1500 has a new diesel engine coming in 2019 that will “Regain all of its titles.” It sounds like 2019 is the year of the diesel.
The new Ram has many very specific improvements we will explore in the coming week with focus stories and comparison and contrast stories showing where Silverado stands among the new lineup of trucks for 2019.
Check out our focus on the UConnect infotainment system here.
Contributing Writer, GM-Trucks.com
From January through November, GM increased exports of its vehicles from Mexico by 26%. The largest import market for those vehicles is, of course, the United States. General Motors is the largest exporter of vehicles from Mexico. Nissan makes more vehicles in Mexico, but more stay in the country for domestic consumption.
During the second half of 2017, Canadian workers at one key GM plant went on strike over job guarantees that their jobs building the hot new Equinox compact crossover would not go south to Mexico like the GMC Terrain had. Union representatives pointed out that workers in Mexico have a lower cost to GM and wanted the company to promise not to shift work there. GM did not make that promise, and as crazy as this might sound, increased the Canadian workers' pay to kick that can down the road a bit longer.
In stark contrast to GM's big Mexican export increases in 2017, Ford's exports from Mexico dropped. One reason for that is Ford had been making mostly cars in Mexico and cars have jumped the shark. GM makes trucks and crossovers in Mexico. Overall, about 14% of all the light trucks and cars in the U.S. in 2017 were built in Mexico.
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