I realized both the rear side belts were doing this on my 2014 Sierra. Looks same as pic OP posted. I just had truck in for a list of items, including these slow retracting seat belts. Service Advisor said on phone that Technician noted the belts eventually retract (they don't - even days later) and have same performance as new vehicles on lot. When I picked it up today, I ask Service Advisor to show me a new truck with this problem. He leads me to showroom floor. Opens rear pass door, grabs a handful of rear shoulder belt, yanks it below the door jam, lets go. Seat belt retracted FAST!! He tried it again. Same thing. He goes to rear driver's side, does same deal, even yanked the belt to the ground and seat belt retracted nearly as fast as rear pass side. Shuts door, and says "well, I'll see If I can get the new belts here by your appointment next Friday" (they need to finish seat belt recall on driver's front - trim piece hasn't come in). This was after he'd said the Service Manager denied the replacement. BTB Warranty expires 6/1, but I'm holding them to the fire on this.
I'll repost when the fix is in.