It's definitely not cheap, but you gotta pay to play if you can afford it.
I'm pretty particular so I always order my vehicles. The Durango had an MSRP of $70k and I got it for $65k. A Trackhawk optioned as similarly as I could was $98k. The lowest I could get that was $84k. That's a difference of $19k, outside my comfort zone. I work hard to make good money, but I'm far from being independently wealthy. Plus the cargo volume in a grand Cherokee is way to small for me. I've had the middle row folded down and the whole area full on the Durango a couple times already.