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DETROIT - GM today announced its latest marketing initiative, Summerdrive, which is available on vehicles delivered from July 7 through August 2. GM is offering competitive cash customer allowances of up to $5,000 on most 2004 GM trucks and sport utility vehicles and up to $4,000 on most cars. Alternatively, GM is offering interest-free financing for five years for qualified buyers on the purchase of most 2004 GM vehicles.
"As we head into the summer selling period, our Summerdrive and Owner Loyalty programs make it a great time to purchase a new GM car or truck," said John Smith, group vice president GM North America Vehicle Sales, Service and Marketing. "With the industry's broadest product line-up, award-winning quality and fuel economy leadership in more segments than any other manufacturer, consumers have more reasons than ever to choose a great new GM vehicle."
A national campaign including television and internet advertising begins on July 7.
Some of the products excluded from the Summerdrive program include the Cadillac CTS-V and XLR, Chevrolet SSR and HUMMER H2. See the chart below for additional details.
Additionally, GM announced customer cash allowances and attractive APR finance rates for qualified buyers of select 2005 models. This offer runs from July 7 through August 2, 2004.
GM also continues through August 2, 2004 its Owner Loyalty program that was announced on June 2.
Following are terms for GM's 2004 models (for qualified buyers) - July 7 through August 2, 2004.
2004 Model Year Vehicles |
2004 Model Year Vehicles |
|
0.0/0.0/0.0/2.9 36/48/60/72 months Or Customer Cash |
|
Buick Century |
$1,000 |
|
Buick LeSabre |
Chevrolet Aveo |
|
Buick Park Avenue |
Saturn L-300.1 |
|
Buick Rainier |
|
|
Buick Regal |
$2,000 |
|
Buick Rendezvous |
Chevrolet Colorado (crew) |
|
Chevrolet Astro |
GMC Canyon (crew) |
|
Chevrolet Avalanche |
Pontiac Vibe |
|
Chevrolet Blazer |
|
|
Chevrolet Corvette (select models) |
|
|
Chevrolet Colorado (except crew) |
$2,500 |
|
Chevrolet Express |
Chevrolet Express |
|
Chevrolet Impala |
Chevrolet Kodiak |
|
Chevrolet Kodiak |
GMC Savana |
|
Chevrolet Malibu/Maxx |
GMC Topkick |
|
Chevrolet Monte Carlo |
|
|
Chevrolet Silverado (excluding Duramax) |
$3,000 |
|
Chevrolet Suburban |
Chevrolet Colorado (except crew) |
|
Chevrolet S-10 (crew) |
Chevrolet Corvette (select models) |
|
Chevrolet Tahoe |
Chevrolet Silverado (w/ Duramax) |
|
Chevrolet Tracker |
GMC Canyon (except crew) |
|
Chevrolet TrailBlazer |
GMC Sierra (w/ Duramax) |
|
Chevrolet TrailBlazer EXT |
Saturn ION (select models) |
|
Chevrolet Venture |
Saturn VUE |
|
GMC Canyon (except crew) |
$3,500 |
|
GMC Envoy |
Chevrolet Astro |
|
GMC Envoy XL |
Chevrolet Avalanche (2WD) |
|
GMC Envoy XUV |
Chevrolet Malibu |
|
GMC Safari |
GMC Safari |
|
GMC Savana |
Pontiac Grand Prix |
|
GMC Sierra (excluding Duramax) |
|
|
GMC Sonoma (crew) |
$4,000 |
|
GMC Topkick |
Buick Century |
|
GMC Yukon |
Buick LeSabre |
|
GMC Yukon XL |
Buick Park Avenue |
|
Oldsmobile Alero |
Buick Regal |
|
Oldsmobile Bravada |
Chevrolet Avalanche (4WD) |
|
Oldsmobile Silhouette |
Chevrolet Cavalier (select models) |
|
Pontiac Aztek |
Chevrolet Impala |
|
Pontiac Bonneville SE/SLE/GXP |
Chevrolet Malibu Maxx |
|
Pontiac Grand Am |
Chevrolet Monte Carlo |
|
Pontiac Grand Prix |
Chevrolet S-10 (crew) |
|
Pontiac Montana |
Chevrolet Venture |
|
Pontiac Vibe |
Chevrolet Silverado (excluding Duramax) |
|
Saturn ION (select models) |
GMC Sierra (excluding Duramax) |
|
Saturn L-Series (select models) |
GMC Sonoma (crew) |
|
Saturn VUE |
Oldsmobile Alero |
|
Oldsmobile Silhouette |
|
0.0/0.0/0.0/1.9 36/48/60/72 months |
Pontiac Grand Am |
|
Chevrolet Cavalier (select models) |
Pontiac Bonneville SE/SLE/GXP |
|
Pontiac Sunfire (select models) |
Pontiac Montana |
|
Pontiac Sunfire (select models) |
|
0.0/0.9/1.9/2.9 36/48/60/72 months |
Saturn L-Series (select models) |
|
Chevrolet Aveo |
|
|
$5,000 |
|
Buick Rainier |
|
0.0/0.0/1.9/3.9 36/48/60/72 months |
Buick Rendezvous |
|
Chevrolet Colorado (crew) |
Chevrolet Blazer |
|
GMC Canyon (crew) |
Chevrolet Suburban |
|
|
Chevrolet Tahoe |
|
Chevrolet Tracker |
|
0.9/1.9/2.9 36/48/60 months |
Chevrolet TrailBlazer |
|
Pontiac GTO |
Chevrolet TrailBlazer EXT |
|
|
GMC Envoy |
|
GMC Envoy XL |
|
0.0/0.9/1.9 36/48/60 months |
GMC Envoy XUV |
|
Cadillac CTS (excluding CTS-V) |
GMC Yukon |
|
Cadillac SRX |
GMC Yukon XL |
|
|
Oldsmobile Bravada |
|
Pontiac Aztek |
|
5.9/5.9/5.9 36/48/60 months |
|
|
Cadillac DeVille |
|
Cadillac Seville |
|
|
0.0/0.0/0.0 36/48/60 months |
|
|
Cadillac Escalade, ESV, EXT |
|
0.0/0.9/0.9/2.9 36/48/60/72 months |
|
Saturn L-300.1 |
|
Following are terms for GM's 2005 models (for qualified buyers) - July 7 through August 2, 2004:
2005 Model Year Vehicles |
2005 Model Year Vehicles |
|
0.0/0.9/1.9/3.9 36/48/60/72 months |
OR Customer Cash |
|
Buick Century |
$1,000 |
|
Buick Park Avenue |
Buick LeSabre |
|
Pontiac Vibe |
Buick Rendezvous |
|
|
Chevrolet Astro |
|
Chevrolet Cavalier (select models) |
|
1.9/2.9/3.9 36/48/60/72 months |
Chevrolet Impala |
|
Buick LeSabre |
Chevrolet Monte Carlo |
|
Buick Rendezvous |
GMC Safari |
|
Chevrolet Astro |
Pontiac Aztek |
|
Chevrolet Cavalier (select models) |
Pontiac Bonneville |
|
Chevrolet Impala |
Pontiac Grand Am |
|
Chevrolet Malibu |
Pontiac Grand Prix |
|
Chevrolet Monte Carlo |
Pontiac Sunfire (select models) |
|
Chevrolet Venture |
Pontiac Vibe |
|
GMC Safari |
|
|
Pontiac Aztek |
$1,500 |
|
Pontiac Bonneville |
Buick Century |
|
Pontiac Grand Am |
|
|
Pontiac Grand Prix |
|
|
Pontiac Montana |
$2,000 |
|
Pontiac Sunfire (select models) |
Buick Park Avenue |
|
Chevrolet Venture |
|
2.9/3.9/4.9/5.9 36/48/60/72 months |
Pontiac Montana |
|
Chevrolet Equinox |
|
|
2.9/3.9/4.9 36/48/60 months |
|
|
Chevrolet Colorado |
|
|
GMC Canyon |
|
2004 Model Year Vehicles |
2004 Model Year Vehicles |
|
0.0/0.0/0.0/2.9 36/48/60/72 months Or Customer Cash |
|
Buick Century |
$1,000 |
|
Buick LeSabre |
Chevrolet Aveo |
|
Buick Park Avenue |
Saturn L-300.1 |
|
Buick Rainier |
|
|
Buick Regal |
$2,000 |
|
Buick Rendezvous |
Chevrolet Colorado (crew) |
|
Chevrolet Astro |
GMC Canyon (crew) |
|
Chevrolet Avalanche |
Pontiac Vibe |
|
Chevrolet Blazer |
|
|
Chevrolet Corvette (select models) |
|
|
Chevrolet Colorado (except crew) |
$2,500 |
|
Chevrolet Express |
Chevrolet Express |
|
Chevrolet Impala |
Chevrolet Kodiak |
|
Chevrolet Kodiak |
GMC Savana |
|
Chevrolet Malibu/Maxx |
GMC Topkick |
|
Chevrolet Monte Carlo |
|
|
Chevrolet Silverado (excluding Duramax) |
$3,000 |
|
Chevrolet Suburban |
Chevrolet Colorado (except crew) |
|
Chevrolet S-10 (crew) |
Chevrolet Corvette (select models) |
|
Chevrolet Tahoe |
Chevrolet Silverado (w/ Duramax) |
|
Chevrolet Tracker |
GMC Canyon (except crew) |
|
Chevrolet TrailBlazer |
GMC Sierra (w/ Duramax) |
|
Chevrolet TrailBlazer EXT |
Saturn ION (select models) |
|
Chevrolet Venture |
Saturn VUE |
|
GMC Canyon (except crew) |
$3,500 |
|
GMC Envoy |
Chevrolet Astro |
|
GMC Envoy XL |
Chevrolet Avalanche (2WD) |
|
GMC Envoy XUV |
Chevrolet Malibu |
|
GMC Safari |
GMC Safari |
|
GMC Savana |
Pontiac Grand Prix |
|
GMC Sierra (excluding Duramax) |
|
|
GMC Sonoma (crew) |
$4,000 |
|
GMC Topkick |
Buick Century |
|
GMC Yukon |
Buick LeSabre |
|
GMC Yukon XL |
Buick Park Avenue |
|
Oldsmobile Alero |
Buick Regal |
|
Oldsmobile Bravada |
Chevrolet Avalanche (4WD) |
|
Oldsmobile Silhouette |
Chevrolet Cavalier (select models) |
|
Pontiac Aztek |
Chevrolet Impala |
|
Pontiac Bonneville SE/SLE/GXP |
Chevrolet Malibu Maxx |
|
Pontiac Grand Am |
Chevrolet Monte Carlo |
|
Pontiac Grand Prix |
Chevrolet S-10 (crew) |
|
Pontiac Montana |
Chevrolet Venture |
|
Pontiac Vibe |
Chevrolet Silverado (excluding Duramax) |
|
Saturn ION (select models) |
GMC Sierra (excluding Duramax) |
|
Saturn L-Series (select models) |
GMC Sonoma (crew) |
|
Saturn VUE |
Oldsmobile Alero |
|
Oldsmobile Silhouette |
|
0.0/0.0/0.0/1.9 36/48/60/72 months |
Pontiac Grand Am |
|
Chevrolet Cavalier (select models) |
Pontiac Bonneville SE/SLE/GXP |
|
Pontiac Sunfire (select models) |
Pontiac Montana |
|
Pontiac Sunfire (select models) |
|
0.0/0.9/1.9/2.9 36/48/60/72 months |
Saturn L-Series (select models) |
|
Chevrolet Aveo |
|
|
$5,000 |
|
Buick Rainier |
|
0.0/0.0/1.9/3.9 36/48/60/72 months |
Buick Rendezvous |
|
Chevrolet Colorado (crew) |
Chevrolet Blazer |
|
GMC Canyon (crew) |
Chevrolet Suburban |
|
|
Chevrolet Tahoe |
|
Chevrolet Tracker |
|
0.9/1.9/2.9 36/48/60 months |
Chevrolet TrailBlazer |
|
Pontiac GTO |
Chevrolet TrailBlazer EXT |
|
|
GMC Envoy |
|
GMC Envoy XL |
|
0.0/0.9/1.9 36/48/60 months |
GMC Envoy XUV |
|
Cadillac CTS (excluding CTS-V) |
GMC Yukon |
|
Cadillac SRX |
GMC Yukon XL |
|
|
Oldsmobile Bravada |
|
Pontiac Aztek |
|
5.9/5.9/5.9 36/48/60 months |
|
|
Cadillac DeVille |
|
Cadillac Seville |
|
|
0.0/0.0/0.0 36/48/60 months |
|
|
Cadillac Escalade, ESV, EXT |
|
0.0/0.9/0.9/2.9 36/48/60/72 months |
|
Saturn L-300.1 |
|
Following are terms for GM's 2005 models (for qualified buyers) - July 7 through August 2, 2004:
2005 Model Year Vehicles |
2005 Model Year Vehicles |
|
0.0/0.9/1.9/3.9 36/48/60/72 months |
OR Customer Cash |
|
Buick Century |
$1,000 |
|
Buick Park Avenue |
Buick LeSabre |
|
Pontiac Vibe |
Buick Rendezvous |
|
|
Chevrolet Astro |
|
Chevrolet Cavalier (select models) |
|
1.9/2.9/3.9 36/48/60/72 months |
Chevrolet Impala |
|
Buick LeSabre |
Chevrolet Monte Carlo |
|
Buick Rendezvous |
GMC Safari |
|
Chevrolet Astro |
Pontiac Aztek |
|
Chevrolet Cavalier (select models) |
Pontiac Bonneville |
|
Chevrolet Impala |
Pontiac Grand Am |
|
Chevrolet Malibu |
Pontiac Grand Prix |
|
Chevrolet Monte Carlo |
Pontiac Sunfire (select models) |
|
Chevrolet Venture |
Pontiac Vibe |
|
GMC Safari |
|
|
Pontiac Aztek |
$1,500 |
|
Pontiac Bonneville |
Buick Century |
|
Pontiac Grand Am |
|
|
Pontiac Grand Prix |
|
|
Pontiac Montana |
$2,000 |
|
Pontiac Sunfire (select models) |
Buick Park Avenue |
|
Chevrolet Venture |
|
2.9/3.9/4.9/5.9 36/48/60/72 months |
Pontiac Montana |
|
Chevrolet Equinox |
|
|
2.9/3.9/4.9 36/48/60 months |
|
|
Chevrolet Colorado |
|
|
GMC Canyon |
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