General Motors, in a press release this morning, has indicated that they have placed the HUMMER brand under what they call "Strategic Assessment".  This places the future of the brand in limbo as GM decides what is the best course. Almost all options are on the table, with none of them small. Outcomes range from a full revamp of the Hummer lineup to a partial or complete sale of the marque. 

GM chief Rick Wagoner states, "We are making a number of important announcements today, covering everything from product and technology investments to capacity adjustments to a strategic review of our Hummer brand.  These moves are all in response to the rapid rise in oil prices and the resulting changes in the U.S., changes that we believe are more structural than cyclical. While some of the actions, especially the capacity reductions, are very difficult, they are necessary to adjust to changing market and economic conditions and to keep GM's U.S. turnaround on track and moving forward."

This news comes along with the announcement that GM will shutter four truck and suv plants due to declining demand.