DETROIT – GMC Terrain continued its ascent in the compact SUV segment in November with its best sales month since its introduction in September 2009, rising 56 percent year over year.
Terrain’s gains, along with year-over-year improvement for both Acadia and Sierra, helped GMC achieve its 14th consecutive month of sales increases. GMC’s year-over-year retail sales improved 29 percent in November, with year-to-date retail sales also up 29 percent. Retail sales are those to individual customers.
With its bold design and segment-leading fuel economy, Terrain is averaging just 17 days on dealer lots compared with a 31-day average among competitors.
“Terrain has been a game-changer for us because it’s bringing in people who always wanted an SUV, but didn’t want to sacrifice fuel efficiency for added utility,” said Robert Morris, dealer principal, Morris Cadillac, Buick & GMC in greater Cleveland. “Terrain is the perfect size for today’s SUV buyer. Our customers love that it gets 32 miles per gallon and they’re pleasantly surprised by the standard rear-view camera and added functionality of the sliding second row seat.”
More than any other GMC, Terrain is attracting both female and non-GM customers. Approximately 46 percent of Terrain buyers are women, which is more than 20 percentage points higher than the overall brand. In addition, nearly 54 percent of all Terrain buyers are coming from non-GM trade-ins.
“By attracting customers who are new to the brand, Terrain has proven itself an important addition to the GMC vehicle lineup,” said Brian Sweeney, U.S. vice president for Buick & GMC Sales and Service. “The compact SUV is helping to build sales momentum set in motion by Sierra and Acadia.”
Acadia – which recently earned the 2011 Best Resale Value Award from Kelley Blue Book’s kbb.com – delivered a retail sales increase of 76 percent in November compared to the same month last year and 24 percent for the calendar year to date. Acadia’s total sales increased 43 percent compared to November 2009 and 27 percent year to date.
Consumer interest in Acadia is fueled in part by the new 2011 GMC Acadia Denali, which began arriving at dealerships in October. The Acadia Denali distinguishes itself from other crossovers with its unique Denali cues, including a chrome honeycomb grille, monochromatic exterior and 20-inch two-tone chrome-clad wheels.
Sierra’s retail sales also were up 16 percent last month compared to the same period last year and 15 percent year to date. Total Sierra sales were up 17 percent year over year and 13 percent year to date. Sales were spurred by the recent arrival of the new 2011 Sierra Denali HD, the first offering of the exclusive Denali line on a heavy-duty GMC pickup. The Sierra Denali HD leads a comprehensively redesigned lineup of 2011 Sierra 2500HD and 3500HD trucks that went on sale in early summer – including the most powerful diesel engine in the segment.