GM And Tiger Woods End Buick Endorsement Deal
Posted on Nov 25, 2008 by Zane Merva in Business
The economy isn’t letting up on the auto industry one bit. After news of Nissan’s decision to pull out of the Detroit and Chicago Auto Shows- General Motors announced another layoff- and it’s a big one. Tiger Woods.
For the past 9 years, Tiger has heavily endorsed GM’s Buick brand and the sport of golf as a whole. Not surprisingly, not anymore. As of December 31st GM and Tiger will split ways.
GM is quoted as saying, “Both GM and Woods agreed to a mutual and amicable separation that included a desire for more personal time for the 14-time major winner who is expecting his second child in late winter as well as the search for budget efficiencies during a difficult economy for General Motors.”
In a statement, Woods commented, “I am very proud of the long standing partnership I’ve had with GM and have enjoyed being a part of the company’s dramatic product evolution. We’ve had a lot of fun together and I participated in some unique and rewarding activities. We’ve enjoyed a tremendous partnership over the years and we will maintain strong ties with the many people at GM we call friends.”
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