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Chevy wants you to know that F-150's aluminum body sucks

  • Zane Merva
    Executive Editor, GM-Trucks.com

    Hot off the 4th of July weekend, Chevrolet is going for broke to let the world know they think Ford F-150's all aluminum body..well.. sucks.

Visitors to Chevrolet.com are prompted to watch these three videos, which all seem to make the same point. You've got to be an idiot to buy a truck with an aluminum body. That said, each video goes about it in very unique way.

Take a look:


So, what do you think? Is highlighting a short term difference a good long term move for Silverado marketing?

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