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John Goreham Contributing Writer, GM-Trucks.com 1-15-2018 Ram launched its new 1500 today at the Detroit Auto show. Highlights of the launch include a new eTorque mild hybrid system that increases payload by 22% and towing capability by 20% due to its significant torque increases at low RPM. The New Ram also has a class-leading infotainment setup that takes FCA’s already popular UConnect system to a place no other truck seems to be in terms of size. The new Ram also has revised air suspension options, more high strength steel in its frame and other key areas which brings down weight, and is longer, wider and more aerodynamic than the outgoing model. Does the new Ram sound to you in some ways like the new Silverado? If so, watch the launch video and it will sound even more similar since its launch host also has a foreign accent, just like the two hosts of the Silverado launch event! Rule Britannia! “The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment with strength, durability, technology and efficiency,” said Mike Manley, Head of Ram Brand. “The Ram 1500 offers truck buyers leading-edge innovation with 225 pounds of weight reduction, 12,750 pounds of towing capability, a stunning Uconnect 12-inch touchscreen display and active systems that improve fuel efficiency and assist drivers. The Ram 1500 stands out as the benchmark in a very competitive segment.” The new Ram has many other interesting tidbits added. Ram says there are now 100 safety features to bore you. One plus of the new mild hybrid system is that when the truck shuts off (yup, stop-start), the new system is what powers the re-start. The parking brake is now electronic. There is a new 4X4 off-road package with cool stuff. Both Ford and GM are bragging that their new diesel engines now to Ram’s. However, Ram made sure to point out that its 1500 has a new diesel engine coming in 2019 that will “Regain all of its titles.” It sounds like 2019 is the year of the diesel. The new Ram has many very specific improvements we will explore in the coming week with focus stories and comparison and contrast stories showing where Silverado stands among the new lineup of trucks for 2019. Check out our focus on the UConnect infotainment system here.
