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After the assessment, drivers can choose to share the driving data and evaluation information with Progressive Insurance through its SnapShot discount program. Progressive will be the first insurance company to use OnStar Data to evaluate actual driving behavior. Only available in the United States the opt-in driving evaluation and data sharing will be available on all 2016 models, most 2015 models, and some 2013/2014 models.
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OnStar fulfilled over 35-million requests for driving directions in the last year and plans to leverage AtYourService to give drivers added information about or even coupons relating to their final destination. Among the first companies to support AtYourService will be major players like Dunkin Donuts and Priceline.com. Also rolling out for for full-service subscribers is the ability to book hotel reservations from behind the wheel. Said Scott Hudler, vice president, Global Consumer Engagement for Dunkin’ Donuts: “We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives.”
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