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By Gorehamj
John Goreham
Contributing Writer, GM-Trucks.com
7-10-2019
The 2020 Enclave Premium and Avenir trims from Buick will up the ante this coming year. Buick is offering massage front seats in these trims. Massage seats have long been one of the benchmarks we at GM-Trucks.com look for in a vehicle that claim to be luxury vehicles. Two others are a heated steering wheel and Android Auto.
“Buyers are choosing the Buick Enclave because it is everything they want in a premium crossover with its distinct styling, quality and driving dynamics,” said Phil Brook, vice president of Buick and GMC marketing. “For the 2020 model year, we’re upping the comfort with available massaging seats, bringing in a new and different look for customers with Sport Touring and enhancing our in-vehicle technology to provide more of what these customers want.”
The combination of Android Auto, massage front seats, and a heated steering wheel are not available on any current Lexus, Rolls Royce, or BMW vehicle sold in America. Maybe someday they will earn our luxury designation...
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By Gorehamj
John Goreham
Contributing Writer, GM-Trucks.com
4-23-2019
The staff at GM-Trucks.com are fortunate to be included in multiple automotive media groups. Without talking too much "inside baseball," we are tuned into product releases, press releases, and new product announcements. Our daily inbox is filled with dozens of brands vying for our daily attention. This activity spikes during late winter and early spring as the annual auto show cycle is in full swing. During this busy cycle this past year up until today, GM's Buick division has been eerily silent.
For example, GM's media website, which is broken down by the four individual brands, has new press releases each week. Sometimes more than one per day. The last Buick press release was written in November of 2018, over five months ago. This is unusual for Buick. We looked back and found that Buick had posted 12 press releases in 2018. Yet, in nearly half a year, none.
Of course, news about automobiles and brands is not limited to the press release announcements generated by those brands. Good writers dig up stories and create other forms of content about brands and models. We did a Google search on the keyword "Buick" to see what news these writers and publications had come up with for Buick over the past couple months. The top story by date (meaning recent news is elevated to the top of the search bar) is that Buick may import another trim of an existing model to the U.S. Multiple outlets are reporting that Buick may bring is longer wheelbase trim, the "Encore GX" crossover, to the U.S. The longer wheelbase version of that model is presently an Asian-market product.
We also found a few stories about Chinese-market Buicks being written by publications that have a global reach online, like Automobile. One sign that the Buick news is slim is that on the first page of "Buick" news results on Google, a paid advertisement by a Buick dealer that appeared in the auto sales section of STLToday.com appears. Click it and the link is dead. Buick's top news search results include dead links to adverts.
By contrast, Cadillac has press releases on its website posted in the past week and four for this April. Then also five in March, two in February, eleven in January. We also looked at Acura's media site for a gauge on its activity. Acura has five press releases in April so far, had seven in March, including two in one day, four in February, and the trend continues at that pace in months prior.
Another concerning sign is that Buick has never visited the headquarters of our local New England media group. Toyota, Mitsubishi, Subaru, Jeep, Ram, Acura, Kia, Hyundai, Honda, and many other brands appear regularly with news, new products to show off and for writers to test and photograph, and to offer technology updates and tutorials. Heck, we see tire manufactures on a regular basis. Buick is conspicuously absent. Buick had no media presentation at this year's Boston Auto show. There is no New York Auto Show (happening this past week) news posted on Buick's website. Buick has no media test fleet that we are aware of. Buick is the only mainstream or premium brand without test vehicles that we know of. Reviews can only come from test vehicles. Without them, there can be no reviews for readers at shopping sites like CarGurus, BestRide, and iSeeCars.
GM-Trucks.com is a fan of the Buick brand. In our collective fleet of personal vehicles, we own a Buick. Here's to hoping the slow pace of news and announcements is not a sign of anything bad to come.
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By Gorehamj
John Goreham
Contributing Writer, GM-Trucks.com
7-26-2018
OK, short and sweet: Ken Lingenfelter just bought this '83 Buick Wagon. (That's news, right?) Thumbs up or down? Judge it on face value, and then click this if you want to learn a bit more about it.
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By Zane
Zane Merva
Executive Editor, GM-Trucks.com
6/8/2018
The Buick Encore continues on with only small packaging changes for the 2019 model year. Buick is realigning the Encore's trim levels this year, so many of the previous year's trim packages are no longer available.
Check out our other "What's New For 2019" Articles
Here's what's new for the 2019 Buick Encore.
2018 Options That Have Been Retired
FWD Preferred II 1SD (4JU76) models AWD Preferred II 1SD (4JM76) models FWD Premium 1SN (4JV76) models AWD Premium 1SN (4JN76) models (GJ6) Black Cherry Metallic exterior color (GK2) Graphite Gray Metallic exterior color (GQM) Coastal Blue Metallic exterior color
New Features, Colors & Options for 2019
(GUM) Seeker Blue Metallic exterior color (GYM) Satin Steel Gray Metallic exterior color (PCL) Safety Package II, includes (KEM) Ionizing air cleaner, (CE1) Rainsense wipers, (UD5) Front and Rear Park Assist, (UEU) Forward Collision Alert and (UFL) Lane Departure Warning (1SL models)
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By Zane
Zane Merva
Executive Editor, GM-Trucks.com
6/5/2018
Only a few short years into this brand new model, Buick is giving some thoughtful upgrades to the 2019 Envision. A new nine-speed transmission and more powerful turbo 2.0L engine top off the long list of improvements. Buick is hoping these small changes will keep the model in buyer's consideration.
Check out our other "What's New For 2019" Articles
Here's what's new for the 2019 Buick Envision.
2018 Options That Have Been Retired
Ebony seats with Dark Plum interior accents Midnight Amethyst Metallic exterior color Headlamps, halogen composite with automatic exterior lamp control Headlamps, articulating LPO, 19" (48.3 cm) Ultra-bright machine-faced wheels with Midnight Silver painted pockets Wheels, 19" (48.3 cm) 10-spoke aluminum with premium Manoogian Silver finish Exhaust, single-outlet stainless-steel Transmission, 6-speed automatic (1SN & 1SP)
New Features, Colors & Options for 2019
Dark Galvanized leather-appointed seats with Ebony interior accents Satin Steel Gray Metallic exterior color Air cleaner, ionizing Tire Fill Alert Wireless Charging Headlamps, projector beam, high intensity discharge (HID) (1SV, 1SD and 1SL) Headlamps, Bi-LED technology (Premium and Premium II) Taillamps, LED with low-profile design Wheels, 18" (45.7 cm) 10-spoke painted aluminum (NEW DESIGN) Wheels, 18" (45.7 cm) 10-spoke polished aluminum (NEW DESIGN) Exhaust, turned down, hidden Transmission, 9-speed automatic (1SN/1SP)
Small Changes In Trim & Packaging for 2019
Lighting, interior ambient, located on instrument panel and front door trim changes from Ice Blue to White LPO, 19" Ultra-bright machine-faced wheels with Midnight Silver painted pockets replaced by 19" aluminum wheels, LPO Wheels, 19" 10-spoke aluminum with premium Manoogian Silver finish replaced by 19" aluminum wheels
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