Jump to content

Gorehamj

GM Rolls Out New Adverts For Silverado and Sierra - Which One Appeals To You?

Recommended Posts

Boys and Girls they are marketing a lifestyle not a truck. You could insert any truck into all but the OP's and tell the same story. The OP's is selling a tailgate. Wonder what a commercial selling a truck looks like? :smash:

  • Like 1

Share this post


Link to post
Share on other sites

Maybe because the tailgate is the least ugliest part of the truck.

  • Like 1
  • Haha 1

Share this post


Link to post
Share on other sites

Chrysler has been winning the whole Americana thing lately (what the 3rd ad was desperately trying for). What I don't get was during their centennial Chevy had the "Chevy Runs Deep" campaign that heavily leveraged their history in America. The ads that were on Youtube were lightyears better than what they ran on TV and now their new marketing absolutely sucks. They need to rehire whatever agency did the heritage ads.

  • Like 1

Share this post


Link to post
Share on other sites

Advertise the TRUCK!!! :lurk:

  • Like 2

Share this post


Link to post
Share on other sites

They are successful advertising a life style. They managed to convince people to drive trucks and large expensive SUVs as family vehicles. Which happens to be where they make the most money. When a car would fit the needs of most family at less money, with less cost of ownership. Same with a 1500 sq ft home versus 2500 sq ft. Super size me. I’m so lucky I married an Amy brat, they did more with less. The most laughable holiday ad on tv, a Denali pu and SUV. The husband surprised his wife. Much to his surprise she wants the truck. He left with the SUV, poor guy. Over 120K worth of vehicles for presents. And he didn’t get what he wanted.


Sent from my iPhone using Tapatalk

  • Like 1
  • Haha 1

Share this post


Link to post
Share on other sites

I really like the Silverado one. I can't get into the new fangled tailgates though with 14 layers of folding mechanisms... I guess that's why I like the Silverado commercial (and the truck)...because it's theme is classic, old school, tried and true (which is what I like). And, the Sierra is going after the consumer that wants "new fangled".

Share this post


Link to post
Share on other sites

I vote for the GMC Tailgate video.

This would have made a great Super Bowl Commercial :thumbs:

  • Like 1

Share this post


Link to post
Share on other sites

How about this one:

 

 

  • Like 1

Share this post


Link to post
Share on other sites

I got a great idea for a commercial, how about we show a few thousand american gm workers getting layoff checks a week before christmas, then cut to Mexico with Mexican workers cashing their 5 dollar an hour checks while the guy with the clipboard boast about being the most dependable Mexican made chevy truck ever. 

  • Like 1

Share this post


Link to post
Share on other sites

Generally Mexican 

Share this post


Link to post
Share on other sites
Posted (edited)
1 hour ago, BIGDOGx said:

I got a great idea for a commercial, how about we show a few thousand american gm workers getting layoff checks a week before christmas, then cut to Mexico with Mexican workers cashing their 5 dollar an hour checks while the guy with the clipboard boast about being the most dependable Mexican made chevy truck ever. 

Maybe they should add with a throaty, old cowboy like voice:

"Thousands of American workers take the fall so that YOU (pointing the finger dramatically into the camera) have to pay less..."

 

so long

j-ten-ner

Edited by j-ten-ner

Share this post


Link to post
Share on other sites

The only tailgate ad that would appeal to me is one where it shows how they are going back to a tailgate that is easily removed and put back on in a few seconds just like the old days.  

  • Like 1

Share this post


Link to post
Share on other sites
2 hours ago, Cowpie said:

The only tailgate ad that would appeal to me is one where it shows how they are going back to a tailgate that is easily removed and put back on in a few seconds just like the old days.  

Those were the most liked by thieves.  LOL

Share this post


Link to post
Share on other sites
8 hours ago, Black02Silverado said:

Those were the most liked by thieves.  LOL

Is not that why mine has a lock? :thumbs:

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×

Important Information

By using this site, you agree to our Terms of Use.