Contributing Writer, GM-Trucks.com
Chevrolet is building upon its huge sales success of the new generation Colorado with two new special editions. GM credits the Colorado and Canyon with helping the company to become the largest seller of pickups. “The success of Colorado helped reignite the midsize truck segment, which increased 27 percent from 2015 to 2017,” said Sandor Piszar, director of Marketing for Chevrolet Trucks. “It changed what customers expected from a midsize truck, brought new customers to Chevrolet and has inspired competitors to follow Chevy’s lead.”
The first Colorado special edition is a street-focused RST is based on the LT trim. The new RST features a monochromatic exterior offset with a black beltline and body side moldings. The RST also adds a black tailgate bowtie, Colorado and RST badges. The RST becomes first Colorado trim to offer 20-inch wheels, finished in low-gloss black. Like the Bison, the RST will wear the flow-through “CHEVROLET” lettered grille.
The new Colorado Z71 Trail runner begins with the Z71 package and adds the Colorado ZR2’s underbody protection and rubber. These include aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires. With this new trim, Chevrolet offers four distinct Colorado levels of off-road capability:
- Colorado Z71: Z71 Off-Road Suspension, automatic locking rear differential and unique 17-inch painted wheels and all-terrain tires.
- New Colorado Z71 Trail Runner: Adds additional off-road protection to the Z71 trim with the Colorado ZR2’s front and mid skid plates, rocker protection and 17-inch Goodyear Duratrac tires standard.
- Colorado ZR2: Compared to a standard Colorado, the ZR2 features a factory-installed 3.5-inch wider track and a suspension lifted by 2 inches. Class-exclusive features include front and rear electronic locking differentials and Multimatic DSSV Dampers. The ZR2 also features front and mid skid plates, rocker protection and front and rear bumpers modified for better off-road clearance.
- Colorado ZR2 Bison: The ZR2 Bison adds even more extreme off-road capability with five hot-stamped Boron steel skid plates and stamped steel front and rear bumpers with front winch provisions and rear recovery points.
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