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By Dan Secor
Brand new 2021 Silverado 2500 HD. Has 700 miles and the brake pedal squeaks so loud when pressed, everyone in the vehicle can hear it. Not only embarrassing, but really embarrassing for GM to have a 60k dollar pickup truck that sounds like it is 20 years old when you hit the brakes. So disappointed. Truck has been at the dealer just as many days as I've been able to drive it. Should have stuck with Ford.
Contributing Writer, GM-Trucks.com
Are you tired of the dude with a clipboard and the "real people" looking surprised when the trucks they see turn out to be Chevys? If so, you will be pleased to hear that GM is taking a little break from the four-year-long "Real People, Not Actors" campaign. GM plans to bring them back, but for the coming season, Chevy is headed toward a different angle in its adverts that will show how the Silverado is the perfect truck for everyone in America. Which makes little sense since GM sells three other trucks that must be right for somebody (are we crazy?). The spot features a variety of Silverado owners closing tailgates.
The new advert is called "Tailgates," and we have to say we like it. The nostalgia always tugs at our heartstrings and Chevy highlighting the more modern uses for trucks instead of it always being a horse saddle rest is welcome. For more details on GM's Chevrolet Silverado advertising plans, check out this deep dive by Ad Age. What is also a bit funny though is that GMC has a new ad campaign that basically says all one piece tailgates are old-fashioned. Do the Chevy and GMC add guys talk?
GMC's new advertising campaign is called "Step Up Like A Pro." Maybe we have been drinking the GM Kool-Aid too long, but this one sounds like a winner to us. First off, "Step up" reminds us of GM's innovative corner step. Secondly, "Like a Pro" sounds a lot like the GMC theme for the past decade that generally gives the impression that GMC trucks are "Professional Grade." The campaign highlights GMC unique multi-function tailgate and features a song you know well. "Step Up Like A Pro is an empowering call to action that resonates with truck owners, encouraging them to reach higher in their lives and not accept the ordinary. ‘Anthem’ continues to define our GMC ‘We Are Professional Grade’ standards and signals landmark change to the industry,” said Rich Latek, director of GMC Marketing.
GM is planning a lot of TV-football and social media buys to kick off the Silverado and Sierra campaigns. What do you think of the adverts?
2017 sierra A/T crew cab I have the most annoying tick noise over bumps, coming from the b pillar behind my left ear and it is driving me brick house, I've pulled at the trim off put my hands on everything made sure everything is tight, stuff rags in between contact points, I've run out of ideas, anyone have an guidance for me, I'm a ex gm technician of 5 years , I know what I'm doing but of course my own truck baffles me..per usual any new bulletins or tsbs?
Hi everyone! A couple of weeks ago I went down a few rough dirt roads, and ever since I got back on the pavement Ive noticed an obnoxious squeak that comes from the exterior of my Sierra. It only squeaks over rough roads, and not a large bump like speed bump or driveway, etc. And it sounds like it could be coming from the rear. I dont believe its drive-train related (dosent sound like it, and acceleration or revs do not change it). The squeak is horribly annoying tho! any ideas of what to check?
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