Look closely at GM’s Sales sheet and the success of the new-generation Equinox is clear.
The Equinox is GM’s high-volume “compact” two-row crossover. Don’t let the name compact fool you. This is the largest family vehicle segment in America now and should in fairness be called the “Two-row-mid-sized-crossover” segment. But that doesn’t exactly roll off the tongue.
Chevy sold 346,048 Equinox vehicles in 2019. Up 4% over 2018. That is not bad in a strike year. Not bad by any measure really. Honda sold 384,168 CR-Vs in 2019 about flat for the year. Add in the 101,470 GMC Terrain twins of the Equinox and the folks at GM are already ahead of Honda/Acura in this critical segment. Nissan’s Rogue is keeping pace with 350K sold in 2019.
We reached out to our friends at iSeeCars this week and asked them if they had any supporting data that shows how well the Equinox is doing. Our research contact, Julie Blackley, ran a custom query for us that determined based on registration data what vehicle was the top-selling non-turck model in each state. It turns out that the Equinox is the top-selling new vehicle overall in 9 U.S. states including DE, IA, IN, MI, MN, NY, OH, SD, and WI. The equinox is even the top-selling vehicle overall – including trucks – in Michigan, Illinois, and Ohio.
In 2019 Ford sold about 241K Escapes and Jeep sold 191K Cherokees. Toyota is miles ahead of the pack with 448K RAV4s sold in 2019, but being number two in the most important family vehicle segment in America is worthy of some celebration if you are a GM fan.