Ford Motor Company just announced another new variant of the F-150 full-size pickup truck. The Rattler is a more affordable, accessible off-road truck with several upgrades and what promises to be a (mostly) reasonable price.
The Ford F-150 Rattler builds on the $30,000 XL trim with upgrades from the FX4 package. Features include skid plates, an electronic locking rear differential, hill descent control, all-terrain tires, and off-road shock absorbers. The truck rides on 18-inch wheels and comes with unique badging around the exterior. Inside, the truck gets black cloth upholstery with bronze accents to differentiate it from the standard XL.
Ford’s move to build a more affordable off-road-ready truck is a smart business decision and is a good move for buyers. New trucks, especially those with upgraded capabilities, are in high demand, but prices are growing. A new F-150 Raptor starts at almost $70,000 and the Ram TRX starts at almost $77,000. Neither of those prices are accessible to a large portion of the car buying public, and that’s assuming the buyer can even find one for MSRP. Supply chain-related vehicle shortages have made it tough for automakers to get inventory onto dealers’ lots, so markups are common.