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Come visit the Chevy booth! There's lots of room to walk around! Zane Merva Executive Editor / Publisher , GM-Trucks.com 11/02/18 The Answer We're killing Betteridge's law of headlines. Yes. The Setup Arrive at SEMA and the first thing you see and hear is the sound of Ford Mustangs and F-150 Raptors in the front parking lot giving hot laps and jumps to convention goers. All in front of a HUGE crowd. In the back parking lot, Kia was also offering hot, tire squealing rides in the new Stinger. Both events had long lines and awestruck crowds. From the outside, SEMA could have been seen as a Ford and Jeep Show. Ford product was everywhere. Wranglers were in every booth. PPG's booth changes every single year and dazzles with detail and color The Competition Inside, Ford's display included dozens of cars, concepts, tricked out race Mustangs, and super lifted F-150s. Toyota had a lineup that attracted attention and whispers SEMA wide, a lineup of every generation Supra, including the new one. Mopar's booth (Chrysler, RAM, Dodge) was vibrant, alive, and interactive. And packed. Rich, interesting, vibrant. The booth pulls you in. MOPAR always kills it. The Home Team Then, there was Chevrolet. No interactive experiences, same booth from the last 10 years, no true concept vehicles, and the predictable COPO Camaro. Sure, there was a few 2019 Silverado and Colorado with Chevy Performance Accessories, but you'd be hard pressed to know that unless you looked at the detail card in front of each vehicle. The redesigned Camaro was showcased next to the COPO Drag Camaro and eCOPO electric Drag Camaro. But everyone was confused. Was this the actual production look? Or would Chevy change the design again? The all new Blazer made an appearance but in pre-production trim only and looking way too good to come off an assembly line. Chevrolet canceled it's 10+ year streak of Pre-SEMA kickoff parties this year, leaving media and enthusiasts in the dark about what the company was truly proud about. I personally attempted to get a rundown of the vehicles that would be on display weeks ahead of the show. My request was only replied to after three follow ups. Even then, the company representative only told me there wasn't a kickoff event and nothing about what the brand was showing off. Okay then. Before we even touched down in Vegas it was apparent Chevy didn't care too much about the show this year. The crowd trying to photograph the line of Supra was intense The Show Vibe Aside from manufacturer's efforts to wow and dazzle SEMA-goers, the amount and types of vehicles on display in the independent booths also set the vibe for the show. In years past, Chevy killed it in this regard. During the launch of the 5th-gen Camaro, the new model was in almost every booth. Same with the 2014 Silverado. Independent accessory manufacturers wanted and needed to have those new models in their booth to attract customers. This was the coolest thing in the entire Chevy booth. A 1978 "Silverado Concept" This year, despite the biggest truck launch of Chevrolet's existence, the 2019 Silverado was a rare beast to find in the halls of SEMA 2018. Only twenty 2019 T1XX pickups were to be found in the Truck/Off Road section. Now, compare that to hundreds of 2019 RAMs and Jeep Wranglers. (The 2019 Wrangler killed it this year and was EVERYWHERE). Large companies like Truck Hero and Lund had one or two 2019 Silverado but three or four 2019 RAM and maybe ten Wranglers. Yay, we found one! What Should Have Happened Chevrolet missed a giant opportunity this year at SEMA 2018. At minimum, the brand should have: Taken Toyota's cue and had an "every generation" lineup of pickups. The photo opportunities would have been amazing and the foot traffic would have been through the roof. Never canceled the customary kick-off welcome event for enthusiasts. Just omitting that one opportunity to pump up the brand gave no room for excitement to take off before the show. Expanded or embellished the booth. Chevy's footprint was underwhelming and pedestrian compared to even smaller industry players. Continued to offer their Camaro/Corvette hot lap experience to get show goers excited. Pushed 2019 Silverados out to independent companies for display like candy is given to kids on Halloween. "It's a wide non-descript wall of parts with super high prices" could have been Chevy's theme this year. Did Chevy botch this year's SEMA Show? Yes, I think so. But.... Only the brand can tell you if they got what they were looking for. As an enthusiast, I left wanting more. Much, much more.
Zane Merva Executive Editor, GM-Trucks.com 4/9/18 Say hello to the refreshed 2019 Chevrolet Camaro. Sporting an all new front end and rear tail lights, the updated pony car just might be an acquired taste. Whether or not the updated design is appealing to look at (we're divided here at the GM-Trucks.com office), the revised 6th gen is ready to roll with new features and a turbocharged 1LE track model. Chevrolet has a decent update in their press release, so we've copied it here instead of just regurgitating it for you: CHEVROLET INTRODUCES BOLD 2019 CAMARO New designs, available tech and first-ever Turbo 1LE energize broader lineup DETROIT — Chevrolet today introduced a reinvigorated 2019 Camaro lineup with distinctive designs, new available technologies and the first-ever Turbo 1LE. “Lauded since its introduction for its balance of driving fun, refinement and value, the restyled 2019 Camaro reaches even higher with more of the design, technology and choices that customers want,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “It’s a performer with few competitors and a pillar of Chevrolet’s energized car lineup.” Highlights include: Camaro SS now offered with 10L80 10-speed paddle-shift automatic transmission featuring custom launch control and line lock Chevrolet Infotainment 3 systems, including available navigation New available Rear Camera Mirror* New available Forward Collision Alert* Performance-driven design The 2019 Camaro’s updated designs are not only striking but also help to improve performance. For instance, the grille details and hood and fascia vents were designed for optimized air flow, either to cool components or help minimize drag or lift. Camaro designers follow the mantra that all elements must not only be beautiful but also enhance performance. Design highlights include: New front-end styling with distinct differences between LS/LT, RS and SS, including the fascia, grille, LED dual-element headlamps and reshaped hood (ZL1 retains its airflow-optimized front-end styling) SS-specific front fascia with “flowtie” open bowtie grille emblem and aero-enhancing air curtains, specific headlamps with new LED signature and extractor-style hood RS Appearance Package available on LT adds unique polished black grille with Galvano Chrome lower inserts, new LED headlamps with LED signature light bar, specific rear fascia with rear diffuser and 20-inch wheels New rear fascias for all models, with specific diffusers on RS and SS when equipped with Dual Mode Exhaust New LED taillamps with a more sculptured evolution of Chevrolet’s signature dual-element design; red lenses are featured on LS and LT, with RS, SS and ZL1 featuring dark-tinted neutral-density lenses New 20-inch wheel designs on RS and SS Turbo 1LE The new Camaro Turbo 1LE joins the V6 1LE, SS 1LE and ZL1 1LE to round out Camaro’s lineup of 1LE track stars. Leveraging the impressive performance and ideal weight distribution enabled by Camaro’s 2.0L turbocharged engine, the Turbo 1LE comes exclusively with a six-speed manual transmission and a tailored chassis package derived from the V6 1LE to offer track-capable performance. Highlights include: FE3 suspension with larger diameter front and rear stabilizer bars, specifically tuned dampers, stiffer rear cradle bushings and cross-axis ball joints in the rear tow links that enhance lateral stiffness Split front/rear summer-only tire sizes: P245/40R20 (front) and P275/35R20 (rear) 2.0L turbo engine with 275 hp (205 kW) and 295 lb-ft of torque (400 Nm) Brembo brake package with low-metallic performance pads Nearly 50/50 weight balance Driver Mode Selector with Sport Mode and new Track Mode; Competition Mode (within Sport and Track Modes) includes performance instrument readouts, launch control, shift lights and more Standard sueded flat-bottom steering wheel and shift knob plus available Recaro seats Camaro tech: next-generation infotainment, rear camera mirror and more The 2019 Camaro offers Chevrolet’s next-generation Infotainment 3 with all-new systems that provide a more personalized experience and a more intuitive interface. They’re the most advanced infotainment systems ever from Chevrolet, with functionality that mimics the latest smartphones and tablets, and cloud connection designed to enhance personalization, available navigation, voice recognition, apps and more. They even allow vehicle software updates to be automatically uploaded over the air. The standard system features a 7-inch-diagonal color touchscreen. An 8-inch diagonal touchscreen running Infotainment 3 is available, including one with navigation. Additional new technology features and enhancements include: Standard Rear Camera Mirror on 2SS and ZL1 models offers a wider, less obstructed field of view using a camera display that eliminates potential obstructions such as rear body pillars or seat headrests; a conventional rearview mirror view is also available Improved standard rear-vision camera system* with a new, digital high-definition camera that offers improved view quality Forward Collision Alert joins Camaro’s roster of available active safety features Enhanced Performance Data Recorder system