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An example of the Streisand Effect - Beyonce used lawyers and threats attempting to remove this image from the internet. Instead, everyone saw it. Zane Merva Executive Editor & Publisher - GM-Trucks.com February 4th, 2019 Has General Motors ever heard of the Streisand Effect? Apparently not. The company sent a cease and desist letter to Unifor Canada (Candadan Automotive Union) demanding that they do not run their scheduled advertisement during the Super Bowl in Canada. Unifor ran it anyways. What commercial could be so bad that GM's lawyers would demand that it not be run? OHHHH. That kind of commercial. Looks like Canadians are PISSED and we don't blame them. GM as a company has moved to cut so many jobs, factories, and experienced personal in the last few years it's only natural there would be backlash. But if GM wouldn't have made such a big deal about trying to squash the ad most of the world probably wouldn't have even seen or heard about it. Maybe if GM hadn't trimmed their workforce so much, they'd have experienced lawyers that would have advised them this was a bad idea.