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Found 2 results

  1. Zane Merva Executive Editor, GM-Trucks.com 11/1/2016 You might have heard that Chevy and Carhartt have recently teamed up to develop a Concept Silverado HD. If you're at this year's 2016 SEMA show, you'll be able to see this fine piece of work yourself. If you're not one of the lucky enthusiasts that made it to Las Vegas this year, don't sweat it. We've got you covered. This morning I traveled to the Chevrolet Performance booth and took a look at the concept in person. To be perfectly honest, I didn't understand what the big deal with this Concept Silverado was until I gazed at it with my own eyes. The press photos that have been floating around didn't point out the small touches that the brand applied to this concept. In short, the Silverado HD Carhartt is classic, smooth, and a damn fine Chevy. If you get a chance to see the Carhartt Silverado in person in the future, you won't be disappointed. Until then, enjoy these photos from the 2016 SEMA Show. And if you want more info on this Concept Truck, check out the full details right here.
  2. John Goreham Contributing Writer, GM-Trucks.com 10-25-2016 Chevrolet's new Silverado HD concept ties its working roots to the Carhartt brand of work clothes. We'll set aside the quotes that Chevy created to tie in the two brands, but we will let you in on what the concept adds for equipment. Here's the list of modifications and additions: -Trailering mirrors with camera system -Black bowtie emblems -All-weather floor liners -Assist steps -Perimeter bed lighting -Bed-mounted toolbox and swing-out tool chest (associated accessories) -20-inch LED light bar -Electrical outlets in the bed -Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels -Carhartt gold pinstripe graphics So what say you GM-trucks.com faithful? Is this a great marketing idea and a truck you'd drive or a weird tie-in between a clothing brand and a work truck?
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