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An example of the Streisand Effect - Beyonce used lawyers and threats attempting to remove this image from the internet. Instead, everyone saw it. Zane Merva Executive Editor & Publisher - GM-Trucks.com February 4th, 2019 Has General Motors ever heard of the Streisand Effect? Apparently not. The company sent a cease and desist letter to Unifor Canada (Candadan Automotive Union) demanding that they do not run their scheduled advertisement during the Super Bowl in Canada. Unifor ran it anyways. What commercial could be so bad that GM's lawyers would demand that it not be run? OHHHH. That kind of commercial. Looks like Canadians are PISSED and we don't blame them. GM as a company has moved to cut so many jobs, factories, and experienced personal in the last few years it's only natural there would be backlash. But if GM wouldn't have made such a big deal about trying to squash the ad most of the world probably wouldn't have even seen or heard about it. Maybe if GM hadn't trimmed their workforce so much, they'd have experienced lawyers that would have advised them this was a bad idea.
John Goreham Contributing Writer, GM-Trucks.com 11-26-2018 General Motors is expected to announce soon that the company will move to eliminate certain car models and close some plants that build the cars. This news seems to jive with our recent reporting about a workforce reduction among salaried employees. Reuters is reporting that the vehicle cuts will be significant and that some models will be eliminated. Separately, CTV News Canada is reporting that its sources say the Oshawa Plant in Canada that builds the Impala will be closing its operations. GM presently employs about 2,800 salaried and hourly union employees at this car plant. “While the union does not have complete details of the overall announcement we have been informed that, as of now, there is no product allocated to the Oshawa Assembly Plant past December 2019,” Unifor, the union that represents the Oshawa plant's hourly workers, said in its statement. “Based on commitments made during 2016 contract negotiations, Unifor does not accept this announcement and is immediately calling on GM to live up to the spirit of that agreement.” In related news, Toyota is also planning to reduce the number of car models it produces. The Financial Times reported this week that Jim Lentz, North America chief executive officer, said the company was “taking a hard look at all of the segments that we’re competing in. We have got a large number of passenger cars,” he said. “You would expect that to come down over time.” These changes would mirror Ford's plan to eliminate all but a couple of car models in favor of crossovers and trucks. Update: GM has confirmed the Oshawa plant news and added to its "Unallocated" list the Lordstown, Ohio and Detroit-Hamtramck Assembly plant in Detroit. In addition, GM is not planning any products for the Baltimore Operations in White Marsh, Maryland, and the Warren Transmission Operations in Warren, Michigan. GM's announcement focuses on re-aligning future product focus on electric vehicles. The announcement includes, - "GM is evolving its global product development workforce and processes to drive world-class levels of engineering in advanced technologies, and to improve quality and speed to market. Resources allocated to electric and autonomous vehicle programs will double in the next two years." - "GM has recently invested in newer, highly efficient vehicle architectures, especially in trucks, crossovers and SUVs. GM now intends to prioritize future vehicle investments in its next-generation battery-electric architectures. As the current vehicle portfolio is optimized, it is expected that more than 75 percent of GM’s global sales volume will come from five vehicle architectures by early next decade."
John Goreham Contributing Writer, GM-Trucks.com 6-18-2018 In preparation for an expected surge of truck orders and purchases from buyers, GM is ramping up the production capabilities of the all-new GMC Sierra and Chevy Silverado. The Oshawa, Ontario Canada plant that builds the trucks will be adding a second shift to begin to build inventory. The Oshawa plant is the final paint and assembly location for double cab trucks. These are “re-imported” trucks that GM builds in Indiana, ships to Oshawa, and in many cases, then re-imports them to the United States. Oshawa, Ontario is just across Lake Ontario from New York State (north of Buffalo and Rochester). It is only about sixty miles from both and about 100 miles by land to Niagara. GM employs roughly 9,000 workers in Canada. Source: Automotive News