Between Chevrolet and GMC, General Motors sells a lot of pickup trucks. Like, staggering amounts of trucks. But how many have they sold so far in 2024, one quarter into the year? We take a look brand by brand, model by model.

We’re now three and some odd months into 2024. That means that GM has released its sales numbers for the first quarter of the year. The company publishes detailed reports on vehicle sales by brand and by vehicle model. That means we know exactly how many trucks, how many Silverado, how many Sierra 2500HD, and Silverado EV the company has sold so far. We even know how it compares to 2023 during the same time frame.

We all hear about Chevy versus Ford, but what about Chevrolet v GMC? What About Chevrolet 2024 vs Chevrolet 2023? Let’s take a look at the numbers.

Chevrolet Fullsize Quarter 1 2024 Sales

A 2024 Chevrolet Silverado 1500 ZR2 Bison in a sandy desert with a rocky mountain behind it
2024 Chevrolet Silverado 1500 ZR2 Bison
  • Silverado Total Sales: 129,987
  • Silverado 1500: 84,586
  • Silverado Heavy Duty: 41,916
  • Silverado Medium Duty: 2,424
  • Silverado EV: 1,061

Versus 2023, Silverado 1500 sales are down 2.9%, while Silverado HD sales are up 13.6%. Silverado MD sales are down 19.1%.

The Chevrolet Silverado, a linchpin in GM’s lineup, presented a mixed bag in sales performance. The Silverado 1500, the brand’s flagship light-duty truck, experienced a slight downturn with sales dropping by 2.9% from the previous year. This dip could indicate a maturing market segment or shifting consumer preferences toward different models or competitors. In contrast, the Silverado Heavy Duty variants bucked the trend, with sales surging by 13.6%. This uptick suggests a growing market appetite for more robust, work-capable trucks, likely driven by increased commercial and heavy-duty applications.

Conversely, the Silverado Medium Duty trucks faced a significant decrease, with sales down by 19.1%. The decline in this niche segment could be attributed to specific market forces impacting medium-duty vehicle demand, such as changes in industrial procurement strategies or competitive pressures.

GMC Fullsize Quarter 1 2024 Sales

A 2024 GMC Sierra 1500 AT4X AEV Edition Pickup next to a beautiful river
2024 GMC Sierra 1500 AT4X AEV Edition Pickup
  • Sierra Total Sales: 68,597
  • Sierra 1500: 46,223
  • Sierra Heavy Duty: 22,374
  • HUMMER EV (Pickup and SUV): 1,668

The Sierra 1500 is showing sales figures down slightly from 2023, at minus 0.3%. Sierra HD, however, is up 7.5%. 

GM’s GMC Sierra echoed the same complex landscape as the Silverado. The Sierra 1500 remained relatively stable, showing a marginal decrease of 0.3%. This slight fluctuation signals a steady demand for GMC’s mainstay model, possibly reflecting brand loyalty and the continued allure of its high-quality offerings. Meanwhile, the Sierra Heavy Duty models saw a healthy increase of 7.5% in sales, aligning with industry trends favoring powerful and capable trucks for more demanding tasks.

Chevrolet and GMC Midsize Quarter 1 2024 Sales

GMC Unleashes Canyon AT4X AEV Edition For 2024
GMC Unleashes Canyon AT4X AEV Edition For 2024
  • Colorado Sales: 14,992
  • Canyon Sales: 5,484

Colorado sales are up 12.6% over the same time period in 2023. Canyon sales are up a healthy 9.3% over 2023. 

The smaller and brand new models in GM’s truck portfolio, the Chevrolet Colorado and GMC Canyon, both reported sales increases, up 12.6% and 9.3%, respectively. These models are carving out a growing niche within the urban and active lifestyle segments, appealing to consumers looking for versatility without the larger footprint of full-sized pickups. Their increasing popularity may also reflect an economic climate where consumers prioritize fuel efficiency and practicality alongside traditional truck utility.

GMC + Chevrolet Sales Numbers

If you combine the Chevrolet and GMC brands for the most popular models, we get a clearer idea of how popular GM trucks have been in 2024 so far.

  • Silverado 1500 + Sierra 1500:  130,809
  • Silverado HD + Sierra HD: 64,290
  • Total Silverado + Total Sierra: 195,099
  • Colorado + Canyon: 20,476
The 2023 GMC Sierra AT4X driving on pavement finished in Desert Sand Metallic.
The GMC Sierra AT4X driving on pavement finished in Desert Sand Metallic.

Q1 2024 GM Sales Conclusions

The first quarter of 2024 has seen General Motors navigate a complex market. The company has sold almost 200k new full-size Chevrolet and GMC pickups and over 20,000 mid-size pickups.  New models, like Colorado/Canyon and Silverado/Sierra HD, are performing well, while established models, like the Silverado and Sierra 1500, are down slightly. Significant interest in heavy-duty variants highlights a critical shift towards vehicles that offer greater capability and updated interior features. As GM continues to adapt and respond to market trends, the evolution of consumer preferences will undoubtedly play a pivotal role in shaping future strategies.