Jaguar and Land Rover (JLR) make a move that we applaud.

While the automotive press may not have the opportunity to put Jaguars and Land Rovers through their paces for a while, we would like to highlight a move by the company. Instead of sending its new Defender SUVs to the press, Jaguar pulled its fleet and sent them off to do good work at the Red Cross.

JLR canceled its launch events for the new Defender and redirected the resources to helping health organizations. 57 vehicles including 27 New Land Rover Defender SUVs have been issued to the British Red Cross to be used in delivering medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.

Jaguar and Land Rover teams in Spain, France, South Africa and Australia have also loaned vehicles to their Red Cross societies and more markets are offering help to their local teams.

“The health and safety of our employees, customers and their families remains our priority,” said Finbar McFall, Jaguar Land Rover Customer Experience Director. “Jaguar and Land Rover will do everything we can to support people in need around the world. Our partnership with the Red Cross goes back 65 years and we will work hand in hand with them to do all we can during this global health emergency. We will also provide help to those closer to home in our local communities. We can all play a part in helping the vulnerable during this global pandemic.”

“This unprecedented global health emergency requires us all to pull together,” said Simon Lewis, Head of Crisis Response, British Red Cross. “As part of the British Red Cross response to coronavirus, we’re delving deep into the heart of communities across the UK to help strengthen support for the most vulnerable people through delivering essential food parcels and medicines to those unable to get out.” Lewis added, “We have been overwhelmed by the kindness shown across the country, not only by our increasing number of volunteers, but also our longstanding partners. Thanks to Land Rover’s generous support, our Emergency Response teams in the UK will be to reach even more people living in isolated communities than we could alone.”

JLR has also raided its supply warehouse and redirected much-needed personal protection equipment to local hospitals.

Note: The staff are active members and officers of the New England Motor Press and International Motor Press Associations. Jaguar and Land Rover have always been active participants in supporting the motor press and are frequent sponsors of the events at which the media learn about and test new vehicles. Our thanks to JLR for its generosity past, present, and future.