Over the last year, internet rumor mills and automotive publications have shared several rumors, reports, and images of what was claimed to be a new compact pickup truck from Ford Motor Company. It was assumed that the new vehicle would be named Maverick, a title not used on a Ford vehicle since the late 1970s. Today, Ford stepped out to confirm those rumors. The Blue Oval’s compact pickup truck will be called Maverick, and will make its official debut on June 8 in an event with Gabrielle Union.
Though we now know its name, Ford hasn’t divulged any other identifying details on the Maverick, leaving us to continue speculating for now. In images captured from engineers’ test drives, the Maverick is obviously small, but it still manages to carry a shape and overall design that is instantly recognizable as a Ford pickup truck.
The carefully cropped images with Ford’s Maverick press release appear to confirm what we’ve seen in spy photos, at least with the front quarter panels. The truck’s trim level designation appears on a black accent piece just below the side mirrors, which is a Ford signature styling move that appears on the Ranger, F-150, and Super Duty pickups.
The Maverick will ride on a modified platform that is shared with the Escape and Bronco Sport crossovers. Its unibody construction will likely mean a smooth ride and decent handling, but we expect the Maverick to carry the ability to do legitimate “truck stuff,” such as towing and hauling. Keep in mind that the Honda Ridgeline, while larger, rides on a unibody platform and can still tow up to 5,000 pounds.
General Motors is unlikely to let this move slide by without an answer. Back in April, it was widely reported that GM trademarked the Cheyenne name, which appeared on full-size pickups first in the 1970s and then later on a concept truck. If it becomes a reality, the Chevrolet (and presumably GMC) truck would slot into the automaker’s lineup below the Colorado pickup.