In a time when many marketing campaigns are focused on being serious – it’s a breath of fresh “air” to see a company educating people about, well… squat.
Air suspension manufacturer Air Lift is launching a new marketing push that builds on the company’s ” Know Squat” campaign, which was originally launched in 2019. Air Lift builds aftermarket products that help reduce your truck’s rear-end “squat” when hauling a heavy load or towing a heavy trailer.
The company’s new “You Don’t Need A Bigger Truck” push aims to educate consumers about how they add serious capability to their existing pickup, skipping an upgrade to a larger-sized vehicle.
The company points out that even when towing within the manufacturer’s recommended ratings, newer pickups that are tuned for a comfortable ride may experience rear end drop, aka “squat”. It’s a dangerous situation that can reduce your vehicle’s ability to handle, brake, and steer when towing and hauling.
For more information on the “You Don’t Need A Bigger Truck” , head on over to Air Lift’s website. They sell a ton of great kits for current and past generation Silverado and Sierra. Both Light Duty and Heavy Duty.
Zane Merva is the Executive Editor of GM-Trucks.com and the President of the New England Motor Press Association (NEMPA). A veteran automotive journalist with over 26 years of experience, Zane is a designated ‘Car Talk’ Expert and has been a contributor to The Boston Globe. He possesses a unique evaluative perspective, having road-tested more than 2,000 vehicles across every major manufacturer. While he is a recognized authority on General Motors truck platforms—including the Silverado, Sierra, and Colorado—his expertise is grounded in decades of deep competitive analysis that few in the industry can match. His commentary has been featured by major OEMs and media outlets, including Hyundai and PR Newswire