Earlier this week, General Motors gave us a preview of what they’ve got cooking for this year’s Super Bowl Commercial. As expected, it’s all about EVs. What we didn’t expect what Will Ferrell hating on Norway. Now, all is explained.
As we suspected, the reference to Norway is all about the country having the highest per-capital EV ownership of any country. Of course, GM wants to change that.
Promoting their all new Ultium Battery System, GM plans on launching dozens of new electric vehicles over the next decade. And..hopefully take that title away from Norway and bring it back to the good ol US of A.
What do you think about GM’s Will Ferrel commercial?
Rumors peg GM running more than one Super Bowl Commercial, so be on the look out for more previews later this week. Maybe or maybe not including Will Ferrell and Norway. We’ll see.
Zane Merva is the Executive Editor of GM-Trucks.com and the President of the New England Motor Press Association (NEMPA). A veteran automotive journalist with over 26 years of experience, Zane is a designated ‘Car Talk’ Expert and has been a contributor to The Boston Globe. He possesses a unique evaluative perspective, having road-tested more than 2,000 vehicles across every major manufacturer. While he is a recognized authority on General Motors truck platforms—including the Silverado, Sierra, and Colorado—his expertise is grounded in decades of deep competitive analysis that few in the industry can match. His commentary has been featured by major OEMs and media outlets, including Hyundai and PR Newswire