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GM is wisely creating a new Colorado trim aimed at that market. Whether this new trim called the Colorado Shoreline will hit its target is not yet certain, but it is refreshing to see GM adapting its products to try to meet its customers' needs rather than yet another more extreme off-road trim designed for deep forest slogging on logging trails. Those trucks have their place, and customers love them. After all, 40% of all mid-size truck buyers (GM And Toyota alike) opt for some form of off-road upgrade at the time of purchase. What is sometimes forgotten is that 60% don't. Back in 2015 when researching a related story I closely looked at every GM media image available for the Colorado. There were 29 images of the Colorado blasting through woods. Not a single image from GM showed the Colorado in an urban or shoreline setting. The new 2016 Colorado Shoreline will start with extended cab models in LT trim, with both two-wheel-drive and four-wheel-drive versions available. GM says that it is giving the trucks the colors its customers in LA have been selecting. That means bright exterior colors. The three choices will be Silver Ice Metallic, Summit White, Laser Blue, or Red Hot. Offsetting that bright main color will be with blacked-out trim, black door handles, mirrors and beltline and minimal chrome accents. The exterior will also be slightly adapted to the choices that buyers have been asking for in urban markets. The Shoreline gets a body color front grill, black 18-inch wheels, a spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription. “The Shoreline is a great example of our strategy to offer unique trucks designed for very specific customers,” said Sandor Piszar, Chevrolet truck marketing director. “These trucks have clearly resonated with customers, as last year our special edition trucks sold in one-third the time, and to younger, more affluent buyers than the industry average.” The new Colorado Shoreline joins the Realtree, Special Ops, Z71 Midnight Edition, and Trail Boss as part of the 2016 Colorado line this spring. Image note: Second Image is not a Shoreline Edition.