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About Gorehamj

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    John Goreham
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    Boston Providence
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  1. John Goreham Contributing Writer, GM-Trucks.com 1-19-2019 When it is time to throw down on credentials your author often resorts to "My team and I built a solar-electric race car from scratch in 1990." That's peanuts compared to the GM team that can now say "Our team built a full-scale Chevy Silverado out of Legos." Yes, GM and its partners, the Oxford Community School’s FIRST LEGO League and Detroit’s Ralph Waldo Emerson Elementary’s A World in Motion Program, have produced a life-like Lego Silverado Trail Boss. The build combines the Detroit Auto Show, GM's new marketing campaign for the Silverado, and a bagillion tiny cubes. “Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products – Silverado – into ‘The LEGO Movie 2: The Second Part,’” said Sandor Piszar, director of Chevrolet Truck marketing. “The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges.” A team of 18 worked for 2,000 hours to create the Silverado out of about 400,000 lego blocks. The Lego Silverado weighs 3,300 pounds and has working lights.
  2. John Goreham Contributing Writer, GM-Trucks.com 1-16-2019 GM laid out a comprehensive advertising plan this past week to support the Chevy Silverado and GMC Sierra now that they are ready for volume delivery. One of the innovative ways that GM had promised to promote the trucks was via Amazon packaging adverts. As you know from our coverage here, GM is wisely partnering with Amazon whenever possible. The images here are from Facebook 2019+ Silverado/Sierra Owner's club member Daniel Glauser. Daniel ordered up some products from Amazon and was nice enough to share the first images we have seen of the new GM promotional partnership with Amazon. Every little bit helps. What's your take on GM using this promotional opportunity? Our thanks to Daniel for sharing his images.
  3. John Goreham Contributing Writer, GM-Trucks.com 1-15-2019 Cadillac's display at the North American International Auto Show in Detroit underway this week will show off one of its most important new products in a decade, the all-new three-row XT6 crossover. Cadillac has been only luxury automakers in the U.S. market without a full-size luxury crossover, and the new XT6 will help to round out the brand's portfolio. “The first-ever Cadillac XT6 delivers a compelling blend of spaciousness, safety and convenience features for customers who thrive on doing it all,” said Steve Carlisle, Cadillac president. “It joins the all-new XT4, which has soared to the top spot in its segment, our global best-selling XT5 and the iconic Escalade to accelerate the brand’s global growth, with a spirit that is uniquely Cadillac.” (With noting, is that the XT4 is not outselling the Lexus NX compact crossover.) “Every seat is the best seat in the house,” said Carlisle. “From luxurious appointments, comfort and convenience to premium sound and technology features, every passenger gets an optimized experience.” Highlights of the features of the new XT6 include: -A comprehensive suite of standard and available driver assistance and safety technologies1, along with generous cargo capacity4. -The latest Cadillac user experience, with intuitive controls including a rotary controller with new jog functionality. -Premium Luxury and Sport models offer customers more customized looks with unique exterior and interior distinction. -A nimble, responsive driving experience, powered by a 3.6L V-6 engine and nine-speed automatic transmission, offering up to four selectable driving modes. -Supercruise driver assistance. -Night vision. -Rear-view camera mirror. -Rear pedestrian alert. -Apple Car play and Android Auto (Not available on BMW, Lexus) “The new Cadillac XT6 models provide two expressions of the signature Cadillac experience, allowing more personalized appearance and driving character,” said John Plonka, chief engineer. “Premium Luxury models provide an elevated level of refinement, while Sport models offer a performance-oriented feel.” The all-new Cadillac XT6 will be manufactured in Spring Hill, Tennessee, and available for ordering this spring.
  4. John Goreham Contributing Writer, GM-Trucks.com 1-14-2019 Cadillac plans to make Cadillac a primarily electric brand. Before that happens, the brand will shift primarily to ICE crossovers, with maybe keep one performance sedan and the Escalade as its token ICE cars (ICE means internal combustion engine). The new Cadillac looks to our eyes a lot like the old XLR, Cadillac's re-branded Corvette from the not too distant past. Despite this one being a "crossover." Going forward, look for every manufacturer to re-tag its cars as crossovers, despite the number of wheels driven, number of doors, ground clearance, and lack of any sort of SUV equipment. Cars are dead, so every new model has to be a crossover by definition. Unless it's a truck. “Cadillac’s EV will hit the heart of the crossover market and meet the needs of customers around the world,” said Steve Carlisle, president of Cadillac. “It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.” We disagree. The heart of the crossover market has a selling price under $30K and is defined by the top-selling model in that huge segment, the Toyota RAV4. Cadillac may well hit the periphery of the crossover market, but it will be a long swim for any automaker to hit the "heart of the crossover market" with an affordable BEV. Decoding the marketing lingo we think GM means "We don't have anything yet, but when we do it will be a high-priced vehicle for China." Buick had better watch its back. What do you think of the looks? GM has not given us a name, range, performance profile, or price estimate yet. Which in the EV world is pretty much standard practice.
  5. John Goreham Contributing Writer, GM-Trucks.com 1-11-2019 Hot on the heels of Amazon being able to deliver packages to your trunk, the company can now also open your garage door, place the packages inside, and then close the door. The trick is the myQ garage door and the Amazon Key App that works on your device - and Amazon's. You also have to be a Prime member of Amazon. The app will also let you know anytime the door is opened and allow you to open and close it from your device. Pretty neat. You will need a Chamberlain myQ smart hub , sold for about $80 on Amazon, or a new garage door opener from the company that has that technology already built in. With Amazon Alexa and Google assistants, many similar functions are already finding ways to make life easier. This seems like a logical next step. Hey, here is a quick brain teaser for our eco-conscious members. Can you identify the thingy hanging between the garage doors and name its brand?
  6. John Goreham Contributing Writer, GM-Trucks.com 1-9-2019 General Motors announced today that it is offering up some free OnStar for those owners who don't already subscribe. We reviewed the offer, which is packed with more fine print that a celebrity divorce agreement, to try to get the important parts straight for our members. One of the fine print sections actually references the Famer's Almanac. The deal breaks down to three free months as long as you are willing to give OnStar your credit card, full contact info and a cheek swab for DNA verification. You need to own a 2006 or newer GM vehicle equipped with OnStar and it has to work. In fairness to GM, if you want to opt out all you need to do is press the Blue button and tell the associate you're out. The services available depend a bit on the model, but should include Automatic Crash Response, Roadside Assistance, Emergency Services, Crisis Assist and access to a live advisor at the push of a button. “These services can help Chevy customers drive with confidence during some of the most dangerous times to be on the road,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “With OnStar, we’re bringing peace of mind to owners, knowing that an advisor is ready to help.” To begin your free service simply press the Blue button. You get one month with no hassles, and up to three if you go in for the full contact info dance. If interested, push the button before January 23rd. Why the enrolment for the program ends on a Wednesday was not explained.
  7. John Goreham Contributing Writer, GM-Trucks.com 1-8-2019 Hot Wheels has launched its 2019 truck series and included in that new group of toys is the '19 Silverado Trail Boss. The newest addition is a blue Trailboss LT with the yellow side streaks. Hot Wheels had previously offered a red '19 Trailboss as part of its 2018 truck series. Attached is a toy unwrapping video. If you have little kids, particularly girls, these types of videos may be familiar to you. The '19 Silverado was designed for Hot Wheels by Dmitriy Shakhmatov. In red, the product code is FJV97 and in blue, the code is FYC57 (you may want to double check that before you order). These Silverados are built in Malaysia. For more details, check out the toy wiki site for this item. If we have any collectors in the group, please feel free to add more in the comments below.
  8. John Goreham Contributing Writer, GM-Trucks.com 1-7-2019 Are you tired of the dude with a clipboard and the "real people" looking surprised when the trucks they see turn out to be Chevys? If so, you will be pleased to hear that GM is taking a little break from the four-year-long "Real People, Not Actors" campaign. GM plans to bring them back, but for the coming season, Chevy is headed toward a different angle in its adverts that will show how the Silverado is the perfect truck for everyone in America. Which makes little sense since GM sells three other trucks that must be right for somebody (are we crazy?). The spot features a variety of Silverado owners closing tailgates. The new advert is called "Tailgates," and we have to say we like it. The nostalgia always tugs at our heartstrings and Chevy highlighting the more modern uses for trucks instead of it always being a horse saddle rest is welcome. For more details on GM's Chevrolet Silverado advertising plans, check out this deep dive by Ad Age. What is also a bit funny though is that GMC has a new ad campaign that basically says all one piece tailgates are old-fashioned. Do the Chevy and GMC add guys talk? GMC's new advertising campaign is called "Step Up Like A Pro." Maybe we have been drinking the GM Kool-Aid too long, but this one sounds like a winner to us. First off, "Step up" reminds us of GM's innovative corner step. Secondly, "Like a Pro" sounds a lot like the GMC theme for the past decade that generally gives the impression that GMC trucks are "Professional Grade." The campaign highlights GMC unique multi-function tailgate and features a song you know well. "Step Up Like A Pro is an empowering call to action that resonates with truck owners, encouraging them to reach higher in their lives and not accept the ordinary. ‘Anthem’ continues to define our GMC ‘We Are Professional Grade’ standards and signals landmark change to the industry,” said Rich Latek, director of GMC Marketing. GM is planning a lot of TV-football and social media buys to kick off the Silverado and Sierra campaigns. What do you think of the adverts?
  9. John Goreham Contributing Writer, GM-Trucks.com 1-3-2019 Mark Reuss has been named the President of General Motors Corporation. We are big fans of Mr. Reuss here at GM-Trucks.com. Over the past number of years, we have had the distinct pleasure of spending time with him on and off the record and have shared a few meals and even a racetrack with him on one occasion. Among the automotive media, Mr. Reuss is respected not only for his many accomplishments in the corporate world, but also because he is approachable, likable, and a true "car guy." This new promotion elevates Mark Reuss from his prior positions at GM's Global Product Group and head of Cadillac. Among his new responsibilities will be leading the Quality organization at GM. Reuss took over Cadillac after its failed move to New York and following its sales declines during the tenure of former brand executive Johan de Nysschen. “Mark’s global operational experience, deep product knowledge and strong leadership will serve us well as we continue to strengthen our current business, take advantage of growth opportunities and further define the future of personal mobility,” said GM Chairman and CEO Mary Barra. “Mark has played a critical role in leading the development of the company’s award-winning vehicles while transitioning his team to prepare for growing electrification and autonomous technologies.” As our headline hints, Mark is not the first of the Reuss family to be the President of GM. His father held the job during the early 1990s after Stepmel and before Smith. During Lloyd Reuss' tenure, GM closed 21 plants and put 74,000 employees out of work. These were the "worst of times" prior to the 2007 bankruptcy. On the day his dad was fired from GM, Mark Reuss had a tux hanging in his car for the event honoring his dad's 35 years of service to GM scheduled for that evening. Hopefully, Mark Reuss's time as President will be looked back on by history as much more positive. “I am very proud to have spent my entire career at General Motors, and to now take on this new role is truly a great honor. With our current lineup of outstanding cars, trucks and crossovers around the world, I’m looking forward to keeping our momentum going at full speed.” GM issued a statement today that said that Reuss plans to "...double the resources allocated to electric and autonomous vehicle programs in the next two years."
  10. John Goreham Contributing Writer, GM-Trucks.com 1-3-2019 Amid the news of GM's newly confirmed commitment to electric and autonomous vehicles, most news outlets point to GM's focus on trucks and full-size SUVs. What many miss is GM's amazing recovery from an early slow start with crossovers. Today's quarterly sales report by GM has one simple summary that shows just how impressive the company's crossover sales are. 1 million in U.S. sales in 2018. “We have built the most successful pickup, SUV and crossover business in the industry and we gained considerable momentum in the fourth quarter of 2018 as dealers began delivering the all-new Chevrolet Silverado, GMC Sierra and Cadillac XT4,” said Kurt McNeil, U.S. vice president, Sales Operations. McNeil chose to single out the compact XT4 from Cadillac, but that is simply a marketing plug. GM sold less than 8,000 XT4s in 2018. The real news is the two-row Equinox crossover, which is now GM's second-leading seller with 332,618 vehicles delivered in 2018, up 15% in a year in which every manufacturer gave their full efforts to the segment. The Terrain's 114K unit sales are also important and that model was up 33% for GM in 2018. GM's crossover sales summary follows: -GM crossover deliveries totaled 1,034,808 in 2018, up 7 percent versus 2017, and the following five nameplates had record calendar year sales: -GMC Terrain up 34 percent -Chevrolet Traverse up 19 percent -Chevrolet Equinox up 15 percent -Chevrolet Trax up 13 percent -Buick Encore up 6 percent GM says the Cadillac XT4 became the best-selling vehicle in its segment just two months after launch. We are not so sure. Lexus sold almost 9,000 NX crossovers in December alone. Total sales of all GM utility vehicles, including large SUVs, totaled 1,295,700, up 7 percent. The combined sales of the Chevrolet Silverado and Colorado, and the GMC Sierra and Canyon, rose 3 percent versus 2017 to a total of 973,463 pickups. This marks the fifth consecutive year that GM has lead the U.S. market for overall pickup truck sales. So, how did the electric vehicles from GM do this year? After all, GM is making it pretty clear it sees this segment as critical to its future. The Bolt BEV was down by 23% to just over 18K units in 2018. The Volt EREV was down 10% to almost identical sales of about 18K units. If GM sees EVs as the future it is starting behind Toyota and Tesla in the race to the top for sales. Toyota's Prius Prime PHEV lead the affordable EV segment with just under 28K units delivered and Tesla delivered an astounding 140K Model 3 BEV compact sedans.
  11. John Goreham Contributing Writer, GM-Trucks.com 12-20-2018 Chevrolet Silverado 4500HD, 5500HD and 6500HD chassis cab trucks are on their way to dealers and third-party upfitters. The first medium-duty production Silverados headed off the production line and onto delivery trucks today. “When we decided to get back into the medium-duty segment, we were determined to build the truck our customers have been asking for,” said Ed Peper, U.S. vice president, GM Fleet. “We listened to the needs of fleet managers, truck drivers, technicians and dealers to design a truck that’s easy to upfit, easy to drive, easy to service and easy to own.” The new trucks feature straight frame rails with no fasteners or other obstructions, which will enable upfitters to more easily adapt the cargo packages.
  12. John Goreham Contributing Writer, GM-Trucks.com 12-19-2018 General Motors is bringing back its OnStar Santa tracker with a little help from NORAD. This Christmas Eve, folks with an OnStar subscription can keep track of Santa's progress across the globe with a touch of the blue OnStar button. “Each year we receive thousands of Santa Update requests,” said Stacey Unold, director of Contact Center Operations supporting Chevrolet. “It's a fun way for Chevrolet owners to use technology to connect their families with important information about Santa's journey and spread holiday cheer.” The first 10,000 touches of that OnStar button to check on Santa will also result in GM donating $1 to the American Red Cross. So, press away, it all goes to a good Claus. Cause.
  13. John Goreham Contributing Writer, GM-Trucks.com 12-17-2018 GMC has just released details of its 2019 Sierra AT4 off-road performance package. The AT4 is not new, it was launched earlier this year along with other trim packages. GMC is now adding a Performance Package to the AT4. To the already impressive list of AT4 features, GMC includes the following on the Performance Package: - 6.2L V-8 engine mated to 10-speed automatic transmission. - 18-inch machined aluminum wheels with Goodyear Wrangler DuraTrac tires. - Cat-Back Performance Exhaust System. - Performance Air Intake. These changes add 15 horsepower and 9 lb-ft of torque to a Sierra equipped with a conventional 6.2L V-8. Power is now 435 horsepower and torque is 469 lb-ft. The 6.2L has recently been named a Wards 10 Best Engine for 2019. The AT4 package includes the following content: Standard 2-inch factory-installed suspension lift. Standard 4WD with a two-speed transfer case, locking rear differential and skid plates. Standard off-road-tuned Rancho monotube shock absorbers. Standard Hill Descent Control. Standard Traction Select System. Standard GMC exclusive, industry-first MultiPro Tailgate. Standard black chrome finish on the fog lamp bezels, fender surround and grille insert. Standard body-color grille surround, door handles and bumper. Standard exclusive athletic interior trim elements. Standard red vertical recovery hooks. Available segment-first Multi-Color Head-Up Display. Available segment-first Rear Camera Mirror. Available GMC-exclusive, industry-first Carbon Fiber Pickup Box. A full suite of advanced available safety features including Surround Vision, Lane Change Alert with Side Blind Zone Alert, Front Pedestrian Braking and Low Speed Forward Automatic Braking. GMC says that the Sierra AT4 Off-Road Performance Package is priced at $4,940 and is on sale now.
  14. John Goreham Contributing Writer, GM-Trucks.com 12-12-2018 Wards has named the General Motors 6.2-liter V8 engine with Dynamic Fuel Management (DFM) to its 2019 Wards 10 Best Engines Award list. “General Motors’ thundering 420-horsepower V-8 in the Silverado exemplifies how engineers continue to find ways to improve efficiency without giving up something in return. DFM determines 80 times per second exactly how many cylinders require fuel to meet power demands. And, incredibly, it uses as few as two cylinders to propel the full-size pickup down the highway,” says Wards' Senior Content Director Drew Winter. “The truly amazing part is the cylinder deactivation is imperceptible, so seamless that the only thing the driver notices is fewer stops at the pump." Coincidental to the award, GM-Trucks.com has just taken delivery of a long-term tester with this very engine. “Chevrolet first introduced its Active Fuel Management cylinder deactivation system in 2005, and Dynamic Fuel Management is a natural progression of the technology,” said Jordan Lee, Small Block chief engineer. “Dynamic Fuel Management enables only the cylinders needed to deliver the power you want, seamlessly delivering the best balance of power and fuel economy.” The full list of Wards' 10 best engines is as follows: 3.0L (B58) DOHC Turbocharged I-6 (BMW X5) 6.2L OHV V-8 with DFM (Chevrolet Silverado) 5.0L DOHC V-8 (Ford Mustang GT/Bullitt) 3.0L DOHC TurboDiesel V-6 (Ford F-150) 2.0L DOHC Atkinson i-VTEC 4-Cyl./HEV (Honda Accord Hybrid) 120-kW Fuel Cell/Electric Propulsion System (Hyundai Nexo) 150-kW Propulsion System (Hyundai Kona EV) 2.0L DOHC VC-Turbo 4-Cyl. (Infiniti QX50) 2.0L DOHC Atkinson 4-Cyl./HEV (Lexus UX 250h) 3.6L DOHC Pentastar eTorque V-6 (Ram 1500)
  15. John Goreham Contributing Writer, GM-Trucks.com 12-11-2018 Ford's media launch for the all-new 2019 Ranger is presently underway. One tidbit that Ford let out today is that the Ranger will have a 22 MPG Combined rating in 4X4 and 23 MPG combined in RWD versions. Those numbers are the same as the Colorado and Canyon Duramax diesels'. Normally, comparing a gasoline-powered vehicle to a similar one with a diesel engine is meaningless. Diesels are really good at two things; creating torque at low RPMs and having a high miles per gallon rating (of diesel fuel). The Ranger is a bit different. Like the new Chevy 2.7-Liter turbo gas engine, the Ranger's 2.3-liter "EcoBoost" turbocharged gasoline engine also develops outstanding torque at low RPMs. The Ranger is rated at 310 lb-ft of torque. Ford has not yet provided a curve for it and we will update our readers when they do. Expect a low RPM peak and a flat plateau over the entire normal operating speed range of the engine. Diesel is presently selling at 22% more per gallon than regular unleaded according to AAA's daily national average posting. It will be interesting to see how the Ranger pulls trailers. It may well have a similar pulling ability to the Duramax equipped midsize trucks from GM, but offer much quicker acceleration coupled with a lower cost for fuel.

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