GMC was recently honored with a 2021 Best Value in Canada award from Vincentric. The automotive analytics firm is headquartered in Bingham Farms, MI, and releases an annual study on the costs of ownership for various vehicles and automakers. GMC won a brand award and two of its heavy-duty pickups took home honors in their respective classes.
Vincentric considers eight factors when making its judgments on cost of ownership: Depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Scores were assigned using a statistical model, through which Vincentric measures the vehicles that had lower than expected ownership costs given segment and price. The group evaluated 2,000 different vehicle configurations all Canadian provinces except for the Northwest Territories.
GMC took home a brand award for Truck Brand, thanks mainly to two of its trucks grabbing individual vehicle awards. The GMC Sierra 2500 won for full-size three-quarter-ton pickup and the Sierra 3500 won for 1-ton pickup. Vincentric says that the Sierra 2500 delivered best-in-class value and notes that it outperformed three competitors in the assessment. The Sierra 3500 took home its second victory by beating out three rivals in the one-ton segment.
The assessment looks good for GMC, especially HD versions of the Sierra, but it’s at odds with a report that landed earlier this week. Automotive News recently reported that We Predict, an Ann Arbor, MI based analytics and consulting company, released its own study, but this time the news wasn’t so grand for GMC. We Predict’s study looked at various vehicles’ cost of ownership over an initial 90-day period and concluded that GMC was the most expensive to own of the non-premium brands. Its 90-day cost of ownership landed at $132, followed most closely by Chevrolet at $83. While Vincentric’s model accounted for several factors, including fuel and insurance, We Predict studied only service costs, which may explain part of the difference.