(GM already says using 1 quart of oil every 1500-2000 miles is normal.) They now say under 2 quarts per 3k is normal. It may not be a big issue to someone, who can afford to trade often, but it sure is for the rest of us. I am not a young man, and have owned more than Chevys in my life. None I've owned, have used this much oil. Ford has quirks too. Sticking spark plugs, that break off in the block, and costs up to $500 bucks for a plug change, if they break. But they did finally revise the heads, and fixed the problem, Chevy just keeps sticking these engines in with no revisions, like nothings wrong. As far as media attention, I doubt anyones going to report on this without proof, for fear of a lawsuit. Resale is the same, because buyers are unaware of the problem, until they purchase. There is nothing wrong with being a die hard Chevy fan, except when you ask you're fellow truck owner, are you using oil? and he denys it out of shame, that his 40k truck is drinking oil like a 250k clunker.