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As a parent company, General Motors is smart to cover all angles in the marketplace, but doing so with each of its many brands has gone bad in the past. Caddy needs to pick a plan and stick with it. Sales are down at a time when Lexus and BMW are posting strong growth. Lexus' CT hybrid hatchback came within 200 units of outselling the CTS in August. -
John Goreham Contributing Writer, GM-Trucks.com 9/11/2015 Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette. As a parent company, General Motors is smart to cover all angles in the marketplace, but doing so with each of its many brands has gone bad in the past. Caddy needs to pick a plan and stick with it. Sales are down at a time when Lexus and BMW are posting strong growth. Lexus' CT hybrid hatchback came within 200 units of outselling the CTS in August.
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Cadillac says that the streaming video mirror improves field of vision by an estimated 300 percent, or roughly four times greater than a standard rearview mirror. A couple years back we tested a Tesla Model S and its rear-view backup camera was obscured by rain, rendering it useless. Chevrolet tackled that by adding A water-shedding hydrophobic coating applied to the camera to keep it clean to maintain visibility regardless of the driving conditions. If for any reason the driver prefers a "normal" rear view mirror she can simply flip a toggle and the mirror becomes a traditional mirror.
