There's extended items that come with push button in oem applications. Several manufactures have the fob sensor preload the car for the fob in range. ie move the seat to position 1 or 2 or even easy access full back position, open powerfold mirrors, interior light and courtesy/puddle lamps come on etc just by walking up to vehicle. In addition, several load the door handle with a discrete button that allows unlock without the fob (just has to be in range still). Those features are something I would definitely like in this truck. It's not the push button alone, it's the fob sensing features that come with that technology these days that drive my desire.