I found that the 3m wrap is a hair more visually unappealing. Meaning, I think it may be a little thicker so u can notice that it has been installed. Unless u get a full hood wrap. I think the xpel did a better job at concealing it's even there. As far as protective properties, their both great quality. Not one better than the other. But the xpel dries water better and is little more resistant to scratches and coloring. I got a full front bumper kit including partial fender and side mirrors and also partial hood wrap for $1000. Hope that helps.