Never got around to contributing my install on my truck to this thread... I installed OPT7 Aura RGB+W LED strips as foot well lighting in my truck a month ago. Pictured is the fronts, but I also have them under the driver and passenger seats for the rear passengers. Pretty easy install because I have an sPOD circuit controller and HD panel. I have the lights set to blue to match the interior lighting but I have a controller to switch them to white or any other color plus a few effects like strobe and fade. They even can flash to music. I usually run them as accent lighting but if I ever drop something at night and need to see, I can flip the lights over to white. Also, the picture shows the blue lights at maximum brightness. I turn the brightness all the way down at night so they don't become distracting yet offer a nice glow. If anyone wants more pictures of how I mounted the strips or some sort of write up, let me know.
The white appears more purple in the photos.. in person they are pure white.