The carpet linings are great for sound deadening! I have them on my focus. Tip for cleaning that I have found: Don't use a pressure washer on them! I did to remove salt and snow from my focus and now they're kind of coming apart. Oops. Now from a buyers standpoint the whole bage and paint trim for a few grand does seem silly. However, chrysler has done a phenominal job appealing to its fans by offering things like blackout edition, outdoorsman edition, Mopar edition, John varvatos edition, arctic edition, call of duty edition, glacier edition, motown edition, yellowjacket edition. Thats all I can come up with off the top of my head...phew! Anyways, the profitability of stickers and badges far exceed what they should, but they do sell suprisingly. BTW, I like my bow tie colored glasses, thats why I'm on the GM truck forum! hahaha! But I like all big three trucks, they're all sweet in their own way. Ford made having a V6 cool, Ram made coil springs perfectly acceptable, and GM stuck with rugged simplicity and a Z71 badge people seem to love...Go Detroit!