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Showing results for tags 'trax'.
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Chevy applied the same grill and front fascia look that the Malibu, Volt, and Cruze now wear. The headlamps now wrap farther around to the fenders. Chevy says this is now its global look. There are also new LED tail lamps and a new rear fascia. Inside, the 2016 Trax get Apple Car Play and Android Auto. The dash is new and designed to offer a feeling of spaciousness. Steve Kim, Chevrolet Trax designer, says of the new interior, “Customers will really notice the elevation in the Trax’s interior design and attention to detail. It’s an environment that transcends segment boundaries, offering rich, premium appointments and seamless integration of the technologies they rely on most.” The Trax also adds keyless open and start and 4GLTE for the new model year. Manufacturers strive to earn the IIHS Top Safety Pick Plus rating. In order to do so the vehicles must score Good on all crash tests and also have Advanced crash avoidance technology. For 2017 the Trax gets a standard rear-view camera and these important active safety features as options: Side Blind Zone Alert Rear Cross Traffic Alert Forward Collision Alert Lane Departure Warning The new 2017 Trax will be available this fall. -
The Trax Midnight Edition starts with an LTZ trim. To this, rims, door handles, side molding trim, bezels, and more get the black-out treatment. The 1.4-liter turbo stays the same, but owners of the Trax and Encore find it to be a good fit. The Midnight Package only adds $500 to the LTZ's $26K MSRP. The Trax Midnight Edition will be on sale in February. -
What makes Trax special is that 47% of its buyers are new to the Chevy brand. The value of those conquest sales goes way beyond the profit on the Trax in the near-term. These could be "forever" customers for the brand. Also, Chevy already does very well with male buyers. Trax buyers are 58% women. This means that the Trax is all about new business for Chevrolet. Commenting on the Trax and its segment, Steve Majoros, Chevrolet director of marketing for cars and crossovers said, “The Trax offers customers a well-equipped, entry-level SUV that was not an option before, and it is one more way we hope to earn customers for life.” GM's legacy models have all done well this past year. Coupled with the strength of these new, bold models in new segments, GM and Chevy are poised to continue to beat the market rate of growth. -
By Zane Merva Executive Editor, GM-Trucks.com 10/2/2014 The entirely new Chevy compact crossover named the Trax will go on sale starting at $20,995. Sharing the same platform as the compact luxury Buick Encore, the Trax will be "the most affordable AWD model in the Chevrolet portfolio". All wheel drive is an option on any trim level, costing $1,500. Other notable available features include key less entry, rearview camera, MyLink with a 7-inch screen, and a built in 4G WiFi hotspot. Trax will also offer Siri Eyes-Free for iPhone users. The Trax goes on sale in January of 2015 and will come in LS, LT, and LTZ trim levels. “Trax is positioned to be a strong competitor in the emerging small-SUV market, which is expected to grow more than 80 percent in the next few years,” said Steve Majoros, Chevrolet director of car marketing.
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All wheel drive is an option on any trim level, costing $1,500. Other notable available features include key less entry, rearview camera, MyLink with a 7-inch screen, and a built in 4G WiFi hotspot. Trax will also offer Siri Eyes-Free for iPhone users. The Trax goes on sale in January of 2015 and will come in LS, LT, and LTZ trim levels. “Trax is positioned to be a strong competitor in the emerging small-SUV market, which is expected to grow more than 80 percent in the next few years,” said Steve Majoros, Chevrolet director of car marketing.
