I use the OnStar app a bit too, but mainly because of the novelty of starting my truck with my phone... My ramp is across from my office building and down the block, with my old truck I had to walk down the hall to conference room to get close enough, now I can do it without leaving my desk... Quicker than having to go through to the app, punch in my my pin, hit 'ok' to 'only use remote start where legal & safe' prompt (which I don't get, is remote start not legal in all states?)...
Just easier, though not as cool, to use the fob. Best use I know of for the app is when you're flying back home in the winter and you can start your truck from the tarmac or terminal.