It seems to be doing ok. I've found if you take a pressure washer directly to the rim edge it will flake off. Touch-up is quick and easy though. Anytime I've been to the dealership they think its powdercoat. I'm up in new england so 3/4yr mine are covered in dirt/salt anyways. From 10ft away they look perfect, closeup you will definitely see it's not powdered. Hope this helps.