Well I guess it's all in what you compare. My GMC AT4 stickered for $61,970 and my Ram Limited stickered for $64,755. Additionally, the Limited is comparable to the GMC Denali so I also upgraded trim level in the new truck. Like everything else, it all depends on what options you put in it. When you built those two for comparison, it is obvious you left options off the AT4 while adding EVERYTHING to the Ram. For me, the peace of mind knowing that my brakes would work when I pressed the pedal was worth the extra roughly 3k alone. However, I also got some nice additions with the upgraded trim level on the Ram that I didn't have in my GMC as well.