I thought it was pretty gimmicky, but then lo and behold, it's amazing. Yes, the cargo stop feature would have been better engineered with a stop feature, I agree. But overall, this thing is pretty cool, and for someone who is under 5'5", makes getting into the bed of my truck a lot easier. I had a Ford with the fancy step, but the GMS version is way more robust and feels safer than the skinny step Ford had.