The incentives now are strong, also if you have a trade its really valuable with the low inventory.
Case in point:
I purchased a 2018 6.2 1500 Denali (Ultimate) (17k miles) back in Sept. 2019 for $38000 OTD.
Traded it yesterday for a 2020 Denali Ultimate diesel 2500HD and $18700. Trade allowance was $42000.
Dealer fee was $399, title and taxes were approx. $1300.
MSRP was $79905, Dealer discounted the truck $11000 right off the bat. I then received the 1st responder discount of $6000 and the dealer cash $4000.
Go buy now as the auction prices have peaked.