Their corporate philosophy is probably the same as any other company. Make as much $$$ as possible. No one gives a damn about consumers anymore. But in my situation, they at least listened and worked with me. More than I can say about all the dealers I took it to, including where I bought the truck.
I dont know if I agree with you when it comes to quality of gm trucks. As I said earlier, I work on all makes, 90% of them brand new everyday (gm, ram, ford, toyota, audi, honda, etc)...When it comes to the big 3 trucks, hands down gm uses the highest quality of materials. Are their interiors eye popping? Absolutely not. But it's functional and reliable. You should see how cheap some of the most important parts of ford and ram trucks are. Paper thin carpet and headliner. Super thin leather trim (this is part of the reason a lot new ram owners are complaining about the color wearing off). If I can scratch leather by grazing my finger across it, its shitty leather or vinyl. Ram definitely doesn't spray enough coats of paint on their trucks. Clear coat is very thin also. Ford and gm are pretty good about that. I wont even get into how thin and flexible the metal is on ram. The ford is mostly aluminum, so there's that. I could go on and on about the quality of materials used in pretty much any vehicle after being in the industry for 19 years.