That I agree with. I'm not planning on beating the ever-loving piss out of mine. However, I don't want a crap lift. That said, I haven't seen anyone that has RCX complain about it, and they also have a lifetime warranty. I have it narrowed to BDS/Zone or RCX. Now I just need to decide if I want to go with a bracket lift or a knuckle lift. I just started doing my research on the bracket and have read both good and bad things about them. I've also read good and bad things about knuckle lifts, as well.