Starting on the EXTENDED CAB Tacoma is $21,500 after delivery fee vs $20,995 for the Colorado after delivery is hardly competitive.
The reason why these trucks failed before was because you could by a comparatively trimmed full size for the same price or below, and the quality of the last gen colorado and canyons was a joke. They barely make good fleet vehicles.
I want these trucks to succeed just like everyone else, but why buy $30,000 top of the line colorado, when you can get a $30,000 mid to high level trimmed silverado for the same. Its the same crap that ran GM into the ground before.