MSRP: 61k
my price: 48k
Here is what i did recently to get 20% off of my truck. On the last week of August i stopped by every dealership in my local area (6). For the first 4 dealerships, i told them which truck i wanted and the price i wanted it for. After being denied by all, i left each time and told them thank you, ill need some time to consider. For the 5th dealership, i gave them a call before arriving, and told them, i have stopped by 4 other dealerships, and this is the price I'm looking for. The sales rep obviously told me to come in, and they will do everything they can to get me my price. When i arrived, after negotiating, the best price they gave me was 53k. I told them thank you, i have one more dealership to stop by. As i was leaving he stopped me and said they can do 51k. I then called the final dealership and said, " Look, I've been to every dealership in this area, the dealership I'm at has offered me 51k and i am about to sign the deal, can you guys beat it? He replied, "Yes sir, come down here right now and we will beat there price." I snapped a photo of the price sheet and told the manager i appreciuate the offer but i have to due my due diligence and stop by the last dealership. He said he understands and says his deal is locked untill the end of the day. i arrived at the last dealership and at first they tried to sweet talk me and get me to actually buy the car for 54k. but once i told them I'm not here to play games and showed them the price sheet from the last dealership(51k) they came back and said they could only do 53k while ensuring me that their identical truck was "better" then the last dealerships(lol). I got up out of my seat and started walking to the door, the manager comes out and says, "sir congratulations, you have a deal. 50k" I then texted the other sales rep at the last dealership and let him know this dealership js offered 50k. he replied back in 2 min and says "we'll do 49k". I showed the text to the sales rep and he went back to his manager for 5 min, this time the manager came out to talk to me and you could tell he was irritated. He said "Sir, you are getting a good deal, this truck is better then their truck, you need to stop trying to negotiate and take the offer." I replied, no thank you, I'm going to get the truck for the best price. He then walked back into his office and sent his sales rep back out 5 min later and gave me what i wanted at 48k.
First time I've done it this way and ill have to say it was the best car buying experience I've ever had.