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Showing results for tags 'commercial'.
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https://www.youtube.com/watch?v=k8tKtYXztzY The video hits on a lot of emotional levels. It's a virtual tip of the hat to the the Big Three (most of whom have been producing pickup trucks since before Nissan was ever founded). It also is a sly way for Nissan to read a hand out to current Silverado, Sierra, F-150 and Ram owners. "It's ok, we're just like you!" What do you think of this video? How will it resonate with current Chevy, Ford, and Ram owners?
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Ed Peper, U.S. vice president of GM Fleet and Commercial sales, commented, saying. “Bringing medium-duty conventional cab trucks back into the portfolio strengthens Chevrolet’s commitment to providing commercial customers with more choices and one-stop shopping for a versatile lineup of trucks, vans and crossovers.” Navistar reports it will add 300 new employees to be ready for the new partnership and will invest $12 million in plant upgrades. Second Image Courtesy of Navistar is for representation purposes only.
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GM's Duncan Aldred, vice president of GMC Sales and Marketing explained the tie in to buyer's, saying, “For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase." The three spots are called "Fastball", "Swish", and "Sharp." https://www.youtube.com/watch?v=MYKkH1yeglo
