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Found 11 results

  1. An example of the Streisand Effect - Beyonce used lawyers and threats attempting to remove this image from the internet. Instead, everyone saw it. Zane Merva Executive Editor & Publisher - GM-Trucks.com February 4th, 2019 Has General Motors ever heard of the Streisand Effect? Apparently not. The company sent a cease and desist letter to Unifor Canada (Candadan Automotive Union) demanding that they do not run their scheduled advertisement during the Super Bowl in Canada. Unifor ran it anyways. What commercial could be so bad that GM's lawyers would demand that it not be run? OHHHH. That kind of commercial. Looks like Canadians are PISSED and we don't blame them. GM as a company has moved to cut so many jobs, factories, and experienced personal in the last few years it's only natural there would be backlash. But if GM wouldn't have made such a big deal about trying to squash the ad most of the world probably wouldn't have even seen or heard about it. Maybe if GM hadn't trimmed their workforce so much, they'd have experienced lawyers that would have advised them this was a bad idea.
  2. John Goreham Contributing Writer, GM-Trucks.com 5-9-2018 Following our recent post, “Own a Silverado? Have a Beard? Want to Be In a TV Commercial? Here’s Your Chance!,” the folks at Jigsaw casting in Toronto reached out to us to let us know that, somehow, the source we used for the casting call for Silverado owners had some bad information. Sylvia Lee from Jigsaw let us know today that Jigsaw is looking for Silverado owners, but the beard thing is not part of the required qualifications. Here is Jigsaw’s casting call info for those who might be interested. You can view the full details along with a direct link to Jigsaws post here: Jigsaw Casting Ltd. is seeking Silverado Owners from across Canada for a National Ad Campaign! Description We are seeking Canadian Individuals / Families who drive a Chevrolet Silverado for a TV & Online commercial! Does this sound like you or someone you know? Looking for: Silverado “Helpers” - Seeking individuals or families that have stories about using their Silverado to help out/give back to their communities or to a cause within Canada. Must own a Chevrolet Silverado. Examples of what we are looking for (But do not limit to just these): A) Driving across the province to another town to haul sandbags to prevent flooding. B) Hauling heavy equipment to aid with fighting forest fires. If selected, you will be compensated as a professional actor (+ travel, accommodation and meals) For your reference, here is a previous Chevrolet Campaign of this nature: Submission Deadline: May 11/18 (However the earlier you apply, the better your chances!)
  3. Zane Merva Executive Editor / Publisher, GM-Trucks.com 2/5/2018 FCA was ready to use multiple commercial spots during this year's Super Bowl to promote the heck out of the all new 2019 RAM. Instead, it has ignited a firestorm over the use of a speech by Martin Luther King, Jr as the background track in a commercial to sell trucks. The NY Daily News says "Dodge’s Super Bowl ad distorts MLK’s message of service to sell trucks" Business Insider's headline reads: People hate Dodge Ram's Super Bowl ad, which uses a Martin Luther King speech to sell trucks The New York Times: Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized ABC News Just Put Up An Article From The Associated Press:  Ram truck ad using MLK speech draws backlash A topic discussing this ad on r/Politics on Reddit shows that some people are very outraged. - I got excited to hear mlk. I was not thrilled it about the selling trucks thing. Terrible idea. - /u/Pm_me_hot_sauce_pics - Tried sending Dodge an e-mail of my disgust but their server must have crashed. I sure hope thousands of others had the same intent. - /u/seness - I wanted to ****ing spit at my TV over this shit. There is no American for whom it would be more offensive to use to sell a product with than Dr. King. - /u/RussianTrollHunter - This just in: corporate America doesn't and never will give a shit about civil rights, truth, or justice. Unless of course that somehow involves you paying them on a generous bi-weekly basis 3/4 of your paycheck, then they'll totally pretend to give a shit about civil society. - /u/Adwokat_Diabla Watch the ad and see the controversy for yourself. Than let us know what you think below. Although this ad is getting all of the attention, it wasn't the only ad RAM showed during the Super Bowl. Here's two more that are not getting any flack.....yet. And the most popular... General Motors on the other hand, didn't run a Super Bowl ad this year for the 2019 Silverado. So, what do you think? Did RAM step in it? Or is this all overblown?
  4. John Goreham Contributing Writer, GM-Trucks.com 1-5-2017 In addition to pickup truck sales data, and other passenger vehicle sales like cars and crossovers, GM, Ram, Nissan, and Ford release sales information for the vehicles primarily sold to fleets, contractors, and businesses, but that are also available to the general public through dealerships. Here are the sales numbers as reported by the automakers in their year-end sales reports (U.S. only). The classifications are the ones they chose, so if they don't align perfectly for comparison, that is the reason: General Motors: Chevy Commercial Truck - 7,019 units (Presumably the City Express and Low Cab Forward, and Express Cut-Away vehicles are included, Chevy does not say or break out the sub-categories) Express (Van) - 68,007 GMC Savana - 20,607 Ford E-Series - 54,245 Transit - 143,244 Transit Connect - 43,232 Heavy Trucks - 15,486 Ram (Reported under Dodge) Cargo Van - 21 (Not a typo) ProMaster Van - 40,440 ProMaster City - 15,972 Nissan NV - 17,873 NV200 - 18,523 (Note: Nissan had earlier reported that NV200 Taxis sales to New York City were averaging approximately 60 units per month in Q2 2016. Thus, this number makes sense).
  5. Zane Merva Executive Editor & Founder, GM-Trucks.com 1/12/16 Nissan is going full force promoting the all new Titan pickup. Yesterday the company released a 90-second video spot on YouTube that lets the world know it respects the pickup brands that have come before. In a weird way, it's almost as if Nissan is acknowledging the previous generation Titan was a sub-par effort and is pretending it never existed. https://www.youtube.com/watch?v=k8tKtYXztzY The video hits on a lot of emotional levels. It's a virtual tip of the hat to the the Big Three (most of whom have been producing pickup trucks since before Nissan was ever founded). It also is a sly way for Nissan to read a hand out to current Silverado, Sierra, F-150 and Ram owners. "It's ok, we're just like you!" What do you think of this video? How will it resonate with current Chevy, Ford, and Ram owners?
  6. https://www.youtube.com/watch?v=k8tKtYXztzY The video hits on a lot of emotional levels. It's a virtual tip of the hat to the the Big Three (most of whom have been producing pickup trucks since before Nissan was ever founded). It also is a sly way for Nissan to read a hand out to current Silverado, Sierra, F-150 and Ram owners. "It's ok, we're just like you!" What do you think of this video? How will it resonate with current Chevy, Ford, and Ram owners?
  7. John Goreham Contributing Writer, GM-Trucks.com 4/29/2016 GM-Trucks.com readers may remember that we published a preview of the Isuzu-manufactured medium duty trucks that GM will sell as Chevrolet models back in June of last year. Today, Chevy announced that they are ready to go and included prices in the announcement. Called the 3500, 3500HD, 4500, 4500HD, 4500XD, 5500HD and 5500XD, Chevy's new trucks are offered in both regular-cab and crew-cab body styles. Engines offered will be a 6.0L V-8 gas engine, a 3.0L turbo-diesel engine, or a 5.2L turbo-diesel engine All come with a six-speed automatic transmission. Prices will start at $40,900 for the gasoline engine-equipped regular-cab including the $1,125 destination fee. Diesel trucks will start at $48,375. Chevy dealers with a focus on commercial vehicles will distribute the new trucks. Chevrolet offered this list of features for the new trucks: ◾Excellent visibility and maneuverability – especially in urban environments ◾Easy driver entry and exit ◾Wheelbases ranging from 109 to 212 inches ◾GVWRs ranging from 12,000 lbs. to 19,500 lbs. ◾Compatibility for a variety of body types, including dry freight or refrigerated boxes, stake/flat beds and service bodies ◾Easy-access engine compartment with 45-degree-tilting cab Commenting on the new low Cab-Forward medium duty truck line, Ed Peper, U.S. vice president, General Motors Fleet, said, "We know how important the total vehicle cost of ownership is to fleet customers to be successful in their work, and we believe these prices reflect some of the most competitive in the market when it comes to medium-duty trucks. The range of prices gives fleet owners an option that best fits their needs.” Look for availability in the fall of this year.
  8. John Goreham Contributing Writer, GM-Trucks.com 9/30/2015 Today GM confirmed that it will partner with Navistar to offer commercial Class 4/5 commercial vehicles in the U.S. market. GM-Trucks reported this would happen back in July (citing Bloomberg as our source). Rather than just a badge-engineered partnership, GM's Chevrolet division is planning to supply drivetrains and components. Rolling Chassis will be supplied by Navistar, as will final assembly if we read the tea leaves correctly. Ed Peper, U.S. vice president of GM Fleet and Commercial sales, commented, saying. “Bringing medium-duty conventional cab trucks back into the portfolio strengthens Chevrolet’s commitment to providing commercial customers with more choices and one-stop shopping for a versatile lineup of trucks, vans and crossovers.” Navistar reports it will add 300 new employees to be ready for the new partnership and will invest $12 million in plant upgrades. Second Image Courtesy of Navistar is for representation purposes only.
  9. Ed Peper, U.S. vice president of GM Fleet and Commercial sales, commented, saying. “Bringing medium-duty conventional cab trucks back into the portfolio strengthens Chevrolet’s commitment to providing commercial customers with more choices and one-stop shopping for a versatile lineup of trucks, vans and crossovers.” Navistar reports it will add 300 new employees to be ready for the new partnership and will invest $12 million in plant upgrades. Second Image Courtesy of Navistar is for representation purposes only.
  10. GMC's new marketing push - Precision

    GM's Duncan Aldred, vice president of GMC Sales and Marketing explained the tie in to buyer's, saying, “For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase." The three spots are called "Fastball", "Swish", and "Sharp." https://www.youtube.com/watch?v=MYKkH1yeglo
  11. John Goreham Contributing Writer, GM-Trucks.com 3/2/2015 GM's new three-part marketing campaign will focus on the concept of Precision. Three TV spots will bring into focus how GMC's truck designers and engineers use the same type of precise decision-making and execution as professional athletes and fashion designers to create trucks. Eminence Front, by the Who, provides the musical intro to the commercials. If you were a Who fan in the 1980s, you might remember that song because Daltrey is shown playing the guitar chord progression of the song and Townsend sings in the videos. GM's Duncan Aldred, vice president of GMC Sales and Marketing explained the tie in to buyer's, saying, “For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase." The three spots are called "Fastball", "Swish", and "Sharp." https://www.youtube.com/watch?v=MYKkH1yeglo
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